Social Media Manager

Job Purpose

Job Duties And Accountabilities

• Conduct research on current benchmark trends, competitor activity, and audience preferences to inform content and platform strategies.
• Design, create, and implement social media strategies and content (including text, imagery, video, and copy) in line with brand guidelines and business objectives.
• Drive organic follower growth, retain existing audiences, and increase engagement through consistent, relevant, and high‑quality content.
• Set clear objectives, monitor performance, and analyze results using platform analytics to measure ROI and optimize performance.
• Manage and oversee social media accounts across platforms such as

Facebook, Instagram, TikTok, and LinkedIn

• , ensuring consistency in tone, visuals, and messaging.
• Maintain visual standards across timelines, profile imagery, covers, and blog or platform layouts where applicable.
• Actively engage with the online community by responding to comments, messages, and reviews in a timely and professional manner.
• Propose and execute initiatives to enhance brand awareness, including campaigns, promotions, competitions, and the adoption of new platform features.
• Stay updated on emerging social media trends, digital technologies, platform updates, and design tools to continuously improve content quality and performance.
• Collaborate with internal stakeholders and creative teams to ensure alignment and timely delivery of content.
• Perform other duties related to the role as assigned by the Line Manager.

Compliance‑Related Responsibilities

• Adhere to all documented organizational and departmental procedures and maintain appropriate records related to role responsibilities.
• Exercise a duty of care in line with health and safety requirements and comply with organizational policies, procedures, and reporting standards.

Key Performance Indicators (Kpis)

• Brand consistency across all social media platforms
• Creative quality, measured through engagement metrics (e.g., engagement rate, reach, interactions)
• Innovation and adaptability to new trends, tools, and platform changes
• Timely delivery of campaigns and content projects
• Technical compliance across platforms (formats, specifications, quality standards)
• Stakeholder satisfaction and feedback
• Creative team performance and collaboration effectiveness