Social Media Manager
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Key skills for this role
About the Role
Minimalist.ae is seeking an experienced Social Media Manager to lead social media strategy and execution for a luxury fashion brand in Dubai.
Key Skills for This Role
Responsibilities
- Plan and create quarterly, bi annual, and annual holistic, multi channel content calendar & social media strategy & campaigns focusing on user acquisition, engagement, and retention
- Implement, measure, and optimize Social Media strategy & campaigns
- Independently translate design concepts and ideas into appropriate content
- Create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers
- Copywrite social media content and eMail blasts
- Plan, send, measure, and optimize eMail blasts
- Conduct competitor, market, and industry research to recognize best practices, new trends, and channels
Requirements
- At least 5, preferably 7 years of experience in a managerial Digital Marketing position in a UAE based eCommerce startup or a UAE based luxury goods/fashion/watches company
- Understanding of Emirati culture and personality
- Hands on experience with Instagram, Facebook, Snapchat, and running ads
- Hands on experience with Klaviyo, G Suite, and relevant social media software (e.g. Hootsuite etc.)
- Outstanding communication skills in English (verbal & written)
- Ideally, experience with graphic design software (Adobe Suite)
- Ideally a Bachelor’s degree in a relevant field
- Communication skills in Arabic are a significant advantage
Full Job Posting
About the Company
- Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high quality watches, jewelry, handbags, perfumes, and leather goods.
- With four stores now open in the UAE, we focus on simple yet sophisticated designs, with specifically our Arabic numeral watches being known for their timeless appeal.
The Role
- As Social Media Manager (SMM) you will be handling the complete social media delivery and presence of the Minimalist.
- You will be responsible for both strategic and operational goals ranging from ideation to conceptualization and eventually implementation.
- This position is based at our headquarters in Dubai.
Responsibilities
- Plan and create a quarterly, bi annual, and annual holistic, multi channel content calendar & social media strategy & campaigns that focus on user acquisition, engagement, and retention.
- Implement, measure, and optimize Social Media strategy & campaigns.
- Independently translate design concepts and ideas into appropriate content.
- Create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers.
- Copywrite social media content and eMail blasts.
- Plan, send, measure, and optimize eMail blasts.
- Competitor, market, and industry research to recognize best practices, new trends, and channels.
Requirements
- At least 5, preferably 7 years of experience in a managerial Digital Marketing position in a UAE based eCommerce startup or a UAE based luxury goods/fashion/watches company.
- Understanding of Emirati culture and personality.
- Hands on experience with Instagram, Facebook, Snapchat, and running ads.
- Hands on experience with Klaviyo, G Suite, and relevant social media software (e.g. Hootsuite etc.).
- Ideally, experience with graphic design software (Adobe Suite).
- Ideally a Bachelor’s degree in a relevant field.
- Outstanding communication skills in English (verbal & written). Communication skills in Arabic are a significant advantage.
What we offer
- Competitive salary with performance based incentives.
- UAE visa and permits.
- Health insurance.
- Annual flight ticket allowances.
- Growth and long term development opportunities.
- Long term perspective in a rapidly expanding, future oriented organization.
- An engaging and challenging work environment with a motivated & professional team of specialists.
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