Social Media Manager
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Key skills for this role
About the Role
Develop and execute social media strategies, create bilingual content, engage communities, and ensure compliance with educational norms and policies.
Key Skills for This Role
Responsibilities
- Develop and execute distinct social media strategies for each school, respecting their different audiences
- Maintain a shared content calendar aligned to the academic year, key events, and admissions cycles
- Set monthly goals for growth, engagement, and admissions enquiries
- Produce and schedule content across Instagram, Facebook, TikTok, YouTube, LinkedIn, and WhatsApp channels
- Shoot and edit short form video, reels, photos, and graphics on campus (or brief and coordinate the creative team)
- Cover school events live — graduations, sports days, cultural days, competitions, National Day celebrations
- Produce bilingual content (English + Arabic) appropriate to each school’s audience
- Respond to comments and messages promptly and professionally, escalating admissions and complaint enquiries to the right team
- Celebrate student, teacher, and school achievements
- Support admissions campaigns with targeted, seasonal content
- Ensure strict compliance with child safeguarding and media consent policies before any student appears in content
- Keep all content aligned with UAE Ministry of Education (MOE) norms and each school’s brand guidelines
Requirements
- Experience developing and executing social media strategies for different audiences
- Ability to produce and schedule content across Instagram, Facebook, TikTok, YouTube, LinkedIn, and WhatsApp
- Skills in shooting and editing short form video, reels, photos, and graphics
- Ability to cover live events and produce bilingual content (English + Arabic)
- Experience in community engagement and responding to comments/messages professionally
- Knowledge of child safeguarding and media consent policies
- Familiarity with UAE Ministry of Education norms and brand guidelines
- Ability to report monthly on performance metrics (reach, engagement, follower growth, enquiries)
Full Job Posting
Strategy & planning
- Develop and execute distinct social media strategies for each school, respecting their different audiences (Arab/national families at Abu Obaida; Indian expatriate families at Wise UAQ)
- Maintain a shared content calendar aligned to the academic year, key events, and admissions cycles
- Set monthly goals for growth, engagement, and admissions enquiries
Content creation & publishing
- Produce and schedule content across Instagram, Facebook, TikTok, YouTube, LinkedIn, and WhatsApp channels
- Shoot and edit short form video, reels, photos, and graphics on campus (or brief and coordinate the creative team)
- Cover school events live — graduations, sports days, cultural days, competitions, National Day celebrations
- Produce bilingual content (English + Arabic) appropriate to each school’s audience
Community & engagement
- Respond to comments and messages promptly and professionally, escalating admissions and complaint enquiries to the right team
- Celebrate student, teacher, and school achievements
- Support admissions campaigns with targeted, seasonal content
Governance & reporting
- Ensure strict compliance with child safeguarding and media consent policies before any student appears in content
- Keep all content aligned with UAE Ministry of Education (MOE) norms and each school’s brand guidelines
- Report monthly on performance (reach, engagement, follower growth, enquiries generated)
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