naukri
Marketing Manager
MINDZ MANAGEMENT LLC
Dubai, UAE
Senior
2 weeks ago
Brand StrategyContent StrategyPaid AdvertisingSocial Media ManagementHubSpot CRMInfluencer Marketing
Free
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Brand StrategyContent StrategyPaid Advertising
About the Role
Manage brand strategy, content creation, paid advertising, and partnerships while driving measurable growth in wellness and luxury sectors.
Key Skills for This Role
Brand StrategyContent StrategyPaid AdvertisingSocial Media ManagementHubSpot CRMInfluencer Marketing
Responsibilities
- Own and evolve the clinic's brand strategy across all online and offline channels
- Bring quarterly and annual marketing plans with measurable growth targets to CEO for approval
- Identify emerging trends in wellness, aesthetics, and luxury lifestyle
- Propose and drive brand activations, campaigns, and seasonal moments
- Lead creation and management of monthly content calendar across Instagram, TikTok, LinkedIn, and Meta
- Set creative direction for content: format, messaging, tone, visual style, and platform strategy
- Oversee paid ad strategy across Meta Ads Manager and Google Ads
- Monitor campaign performance weekly and present findings to CEO
- Proactively identify and propose opportunities for clinic visibility and community building
- Identify, vet, and manage relationships with influencers and content creators
- Research and approach corporate clients for B2B partnerships
- Own and manage HubSpot CRM including campaign builds, landing pages, email sequences, and lead nurturing
Requirements
- 5 10 years of marketing experience
- Experience in brand strategy and content creation
- Proficiency in paid advertising platforms (Meta Ads Manager, Google Ads)
- Experience with HubSpot CRM
- Strong project management and team coordination skills
Full Job Posting
Brand Strategy & Growth
- Own and continuously evolve the clinic's brand strategy across all online and offline channels.
- Bring quarterly and annual marketing plans with measurable growth targets to the CEO for approval.
- Identify emerging trends in wellness, aesthetics and luxury lifestyle to keep the brand ahead.
- Propose and drive brand activations, campaigns and seasonal moments that generate buzz and bookings.
- Track competitor activity and translate insights into strategic recommendations.
Content Strategy & Calendar Ownership
- Lead the creation and management of a rolling monthly content calendar across Instagram, TikTok, LinkedIn, and Meta.
- Set the creative direction for each piece of content: format, messaging, tone, visual style, and platform strategy.
- Brief the creative team clearly and review all output before publishing.
- Oversee model bookings and shoot logistics.
- Personally capture reactive, spontaneous content when the team is not on site.
- Maintain a content library of approved assets.
Paid Advertising & Performance Marketing
- Oversee paid ad strategy across Meta Ads Manager and Google Ads.
- Monitor campaign performance weekly, tracking CPL, ROAS, conversion rates, and booking rates.
- Train and update the reception team monthly on current ads.
- Work with Graphic Designer on ad creatives and A/B test formats.
Events, Activations & Community
- Proactively identify and propose opportunities for clinic visibility and community building.
- Present an events pipeline to the CEO each quarter with objectives, budgets, and expected outcomes.
- Manage all event logistics: venue, invitations, collateral, setup, and post event follow up.
Influencer & Partnership Collaborations
- Identify, vet and manage relationships with influencers and content creators aligned with brand values.
- Negotiate collaboration terms, deliverables, and timelines.
- Build an ongoing ambassador or affiliate programme.
B2B Business Development & Partnerships
- Research and approach corporate clients to offer corporate wellness programmes.
- Identify and reach out to aligned luxury businesses for referral or preferred partner arrangements.
- Build relationships with referring professionals and maintain a structured referral programme.
- Approach real estate developers, lifestyle management companies and relocation services.
- Pitch the clinic for inclusion in luxury lifestyle guides and concierge apps.
- Maintain a B2B pipeline tracker and present updates monthly.
CRM, Lead Management & HubSpot
- Own and manage HubSpot CRM, including campaign builds, landing pages, email sequences, lead nurturing workflows, and lead source tracking.
- Ensure the reception captures, assigns, and follows up within all digital leads within agreed timeframes.
Reception Team Enablement & Messaging
- Develop and maintain a messaging framework for the reception team reflecting the clinic's tone of voice.
- Conduct regular briefings to update the team on current campaigns and promotions.
- Keep updated reference documents, scripts, and FAQs.
- Flag and address communication gaps impacting patient experience or conversion.
Reporting & Analytics
- Produce a monthly marketing report covering social growth, content performance, paid ads results, lead volume, booking conversion, and key campaign outcomes.
- Present findings and strategic recommendations to the CEO in a clear, visual format.
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