Social Media Manager
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Key skills for this role
About the Role
Responsible for planning, implementing, and reporting social media strategies, managing campaigns, and maintaining stakeholder relationships with strong analytical skills.
Key Skills for This Role
Full Job Posting
Overview
The Social Media Manager will ultimately be responsible for planning, implementing, managing, monitoring and reporting the client s social media strategy for a well-known Abu Dhabi brand.
Ensuring that the client s social media campaign KPIs are aligned with the marketing objectives.
Digital Experience
- Digital knowledge and experience managing digital ad campaigns preferred
- Understanding of SEO (Search Engine Optimization)
Social Media
- Experience designing, planning, implementing, monitoring and reporting on ad campaign s performance essential
- Experience with Facebook and Google advertising and analytics
- Ensure delivery of Social Media planning, implementing, monitoring and reporting steps are followed:
Social Media Strategy
- Review competitor s social media
- Set clear and specific goals and objectives for all social media channels individually
- Discuss key themes and messages
- Discuss content style
- Discuss graphic style
- Discuss and develop video style
- English vs Arabic
- Knowledge of Key dates (International and National days)
- Meet with client to review social media strategy
- Approve final social media strategy with client and Digital Qube
- Ensure final client sign off before proceeding with campaign
Campaigns
- Suggest campaign themes and promotional ideas for social
- Produce Campaign calendar high level
- Review incentives and competitions
- Develop Project Plan & Handover dates
- Boosting strategy High level
- Agree on last minute request timeline
- Review
- Approve
- Sign off
Posting
- Write posts
- Discuss posts with graphic designer
- Create design with image preview
- Send first draft
- Review
- Update edits
- Finalise design
- Purchase images
- Review
- Approve
- Sign off
Community Management
- Agree strategy for managing the online community
- Set up discussion boards
- Write guidelines for responding to comments
- Agree approach
- Write standardised answers
- Social media guidelines and policy
- Branded style for posts
- Tone of voice
- Discuss
- Agree
Reporting
- Reporting (daily, weekly)
- Analytics Reports
- ROIs
Relationship Management
- It is essential to have develop and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.
- Work closely with client and graphic designer for delivery of digital assets
- Social media reporting -monitor, analyse and prepare social media reporting, ensuring campaign KPI s are aligned with campaign objectives
- Develop and maintain strong stakeholder relationships
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