Digital Marketing Manager
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Key skills for this role
About the Role
Manage digital marketing campaigns, analyze performance, engage stakeholders, and utilize tools like Google and Adobe for reporting and insights.
Key Skills for This Role
Full Job Posting
Digital Experience
- Extending campaigns into digital channels - owned and paid.
- Working alongside the Customer Engagement digital marketing and platforms team to build and execute 'loyalty' campaigns.
- Work alongside Enterprise Analytics to produce reports for campaign performance and member behaviour in digital touchpoints.
- Engage with our media agency to brief and define paid media plans.
Social Media
- Experience with Facebook and Google advertising, plus the Adobe Experience Manager, Adobe Target & Adobe Analytics.
Industry Knowledge
- Strong industry knowledge to support new channel expansion.
Relationship Management
- Engage with creative and direct marketing agencies for the briefing, ideation and delivery of digital media assets.
- Support 'platforms' team with content updates on client websites.
- It is essential to have develop and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.
Digital Reporting
- Analyse and prepare accurate digital campaign performance reports.
- Develop and maintain strong stakeholder relationships.
- Ability to work closely with various teams and support delivering best in market loyalty campaigns.
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