Social Media Manager

Job Purpose

Key Responsibilities

• Lead monthly and weekly social media planning across all Hantec Trader social channels.
• Build content calendars aligned with campaigns, launches, promotions, competitions, and brand priorities.
• Ensure content mix balances promotional, educational, community, and brand-building objectives.
• Manage day-to-day publishing across key social platforms including Instagram, Facebook, X, TikTok, and LinkedIn.
• Coordinate creative and copy requirements to ensure timely delivery of social assets.
• Manage campaign rollouts across social in line with launch schedules.
• Translate promotions, offers, and campaigns into effective social content plans.
• Support hero campaigns, limited-time offers, competitions, and product launches.
• Track content performance and engagement trends.
• Identify what content formats, messages, and campaigns perform best.
• Make recommendations to improve reach, engagement, and efficiency.
• Report regularly on key channel metrics and learnings.

Candidate Profile

• 4+ years of experience managing social media for digital-first brands.
• Strong experience building content calendars and executing campaigns.
• Good understanding of content performance across major social platforms.
• Able to work in a fast-moving commercial environment with frequent campaign launches.
• Strong organisational skills and attention to timing.
• Comfortable balancing planning with hands-on execution.

Education

• Bachelor’s degree in Marketing, Communications, Media, Journalism, or related field preferred.
• Equivalent practical experience will also be considered.

Tools & Platform Experience

• Meta Business Suite.
• Hootsuite or similar scheduling platform.
• Google Analytics.
• Microsoft Excel or Google Sheets.
• Basic use of Canva.
• Familiarity with social reporting dashboards.
• Experience using link tracking / UTM structures.