Social Media Executive - Freelance

Overview

Social Content Creation & Storytelling

• Create daily social content across platforms including Instagram, X, TikTok, YouTube, and LinkedIn.
• Translate editorial stories into engaging, platform-native formats (short videos, reels, stories, carousels, statics).
• Write clear, accurate, and engaging captions and social copy in Arabic and English, aligned with brand tone.
• Support editors and reporters in packaging stories for maximum clarity, reach, and relevance on social platforms.

Video & Visual Production

• Edit short-form and mid-form videos for social using tools such as CapCut, Premiere Pro, Canva, or equivalent.br>Design static visuals, carousels, and templates that align with brand guidelines and platform best practices.
• Prepare subtitles, headlines, thumbnails, and on-screen text optimised for mobile consumption.
• Appear on camera when required for stories, explainers, interviews, or live coverage.

Social Publishing & Performance

• Publish content natively and on schedule across all social platforms.
• Track basic performance metrics (views, engagement, completion rate) and apply insights to future content.
• Assist in testing formats, hooks, captions, and visual treatments to improve performance.

Editorial Standards & Workflow

• Operate within newsroom standards for accuracy, verification, attribution, and representation.
• Work efficiently under tight deadlines in a fast-paced publishing environment.
• Maintain organized files, assets, and version control for reuse and archiving.

Requirements

• Proven experience as a social media executive, content creator, or similar role.
• Strong Arabic language skills (written and spoken) with professional-level English.
• Hands-on experience with video editing and static design for social platforms.
• Strong copywriting skills with an understanding of news, business, and digital storytelling.
• Comfortable and confident appearing on camera for social stories and videos.
• Strong understanding of social platforms, trends, and audience behaviour in the MENA region.
• Ability to work collaboratively with editorial, video, and social teams.