Social Media & Digital Marketing Specialist
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Key skills for this role
About the Role
Transsion is hiring a creative Social Media & Digital Marketing Specialist to build brand visibility and engagement across digital platforms. The role involves managing social media, running paid campaigns, and coordinating influencer partnerships for consumer tech brands.
Key Skills for This Role
Responsibilities
- Manage and grow brand presence across Instagram, TikTok, YouTube, Facebook, X, and LinkedIn
- Develop monthly social media calendars aligned with brand campaigns and launches
- Plan and execute digital marketing campaigns for brand awareness, product launches, lead generation, and sales conversion
- Manage paid campaigns across Meta Ads, Google Ads, YouTube Ads, and TikTok Ads
- Identify and onboard relevant influencers, creators, and gaming/lifestyle communities
- Manage influencer collaborations end to end including outreach, negotiation, briefing, approvals, and performance tracking
- Build micro and mid tier influencer networks for scalable engagement
- Track and analyze social media and digital marketing performance
- Prepare weekly and monthly reports with actionable insights
- Use tools such as Google Analytics, Meta Business Suite, and SEO platforms for optimization
Requirements
- 2–5 years of experience in social media and digital marketing
- Strong understanding of social media trends and youth culture
- Hands on experience with Meta Ads and Google Ads
- Experience in influencer marketing and creator collaborations
- Basic understanding of Canva, CapCut, and Adobe Creative Suite
- Strong copywriting and communication skills
- Analytical mindset with ability to optimize campaign performance
- Experience in consumer tech, smartphones, gaming, lifestyle, or D2C brands preferred
Full Job Posting
About the Role
- We are looking for a creative, performance driven, and digitally savvy Social Media & Digital Marketing Specialist to build brand visibility, engagement, and growth across digital platforms.
- The role requires someone who understands content, social trends, influencer ecosystems, digital campaigns, and performance marketing, with a strong focus on consumer tech, lifestyle, gaming, or youth brands.
Key Responsibilities
- Manage and grow brand presence across Instagram, TikTok, YouTube, Facebook, X (Twitter), and LinkedIn.
- Develop monthly social media calendars aligned with brand campaigns and launches.
- Plan and execute digital marketing campaigns for brand awareness, product launches, lead generation, and sales conversion.
- Manage paid campaigns across Meta Ads, Google Ads, YouTube Ads, and TikTok Ads.
- Identify and onboard relevant influencers, creators, and gaming/lifestyle communities.
- Manage influencer collaborations end to end, including outreach, negotiation, briefing, approvals, and performance tracking.
- Build micro and mid tier influencer networks for scalable engagement.
- Track and analyze social media and digital marketing performance.
- Prepare weekly and monthly reports with actionable insights.
- Use tools such as Google Analytics, Meta Business Suite, and SEO platforms for optimization.
Desired Skills & Qualifications
- 2–5 years of experience in social media and digital marketing.
- Strong understanding of social media trends and youth culture.
- Hands on experience with Meta Ads and Google Ads.
- Experience in influencer marketing and creator collaborations.
- Basic understanding of Canva, CapCut, and Adobe Creative Suite.
- Strong copywriting and communication skills.
- Analytical mindset with the ability to optimize campaign performance.
- Experience in consumer tech, smartphones, gaming, lifestyle, or D2C brands preferred.
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