Social Content Manager - Maybelline
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Key skills for this role
About the Role
Develop and analyze paid social strategies, manage influencer content, and utilize data-driven insights to enhance campaign performance and engagement.
Key Skills for This Role
Full Job Posting
Drives Paid Media & Performance
- Develop paid social strategies
- across key platforms and fit all formats.
- Analyze Influencers campaign performance
Content Amplification
- Conceptualize and overseestrong> the influencer creation of engaging content.
- Social Pages
- :
- oversee the social media calendar and ensure content aligns with brand identity
- Identify high-performing organic content and strategically amplify it
- through paid promotion, expanding reach and maximizing engagement.
Performance-Driven Campaign Management
- Manage always-on Influencer content media budgets
- to ensure efficient allocation.
- Paid creator relationship.
- Continuously track, analyze, and report on influencer campaign performance metrics, identifying key trends and areas for improvement.
- Use data-driven insights
- to inform campaign adjustments and drive superior results.
• Reach & Impressions
- Engagement Rate
- Share of Influence, views, engagement and mentions
Skills
- Community management
- Makeup landscape knowledge (competition, viral products/viral trends/ infleuncers landscape )
- Social media trends activation
- Brand equity communication
- Consumer profiling
- Digital platform and tech ecosystem
- Social listening techniques
- Arabic speaking must
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