D2C Manager
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Key skills for this role
About the Role
L'Oreal is seeking a D2C Manager to develop and execute the direct-to-consumer strategy for SkinCeuticals in the Middle East. The role involves managing P&L, driving traffic through digital channels, and ensuring a premium online experience.
Key Skills for This Role
Responsibilities
- Develop and execute the D2C strategy, managing the P&L to ensure profitable growth and setting ambitious goals for the Middle East market
- Create and lead a dynamic e business animation plan, driving traffic through search, paid media, and CRM to fuel sales and expand customer base
- Ensure a premium, seamless online shopping experience by implementing unique content, services, and functionalities reflecting SkinCeuticals' medical aesthetic positioning
- Analyze D2C data and consumer insights to make data driven decisions, identifying opportunities to increase customer lifetime value
Requirements
- Relevant degree and proven experience in building and executing e commerce or D2C strategies
- Fluency in English and Arabic
- Proven ability to manage an e commerce P&L and drive business performance
- Strong analytical skills to monitor KPIs, derive insights, and steer business decisions
- Expertise in CRM and using first party data to acquire and retain customers
- Digital technology expertise and trend knowledge
- Media planning and KPI management
- CRM strategy and execution
Full Job Posting
Key Responsibilities
- Develop and execute the D2C strategy, managing the P&L to ensure profitable growth and setting ambitious goals for the Middle East market.
- Create and lead a dynamic e business animation plan, driving traffic through search, paid media, and CRM to fuel sales and expand our customer base.
- Ensure a premium, seamless online shopping experience by implementing unique content, services, and functionalities that reflect SkinCeuticals' medical aesthetic positioning.
- Analyze D2C data and consumer insights to make data driven decisions, identifying opportunities to increase customer lifetime value.
We Are Looking For
- A relevant degree and proven experience in building and executing e commerce or D2C strategies.
- Fluency in English: Arabic is a must
- e Commerce Management: Proven ability to manage an e commerce P&L and drive business performance.
- Data Driven Business & P&L Steering: Strong analytical skills to monitor KPIs, derive insights, and steer business decisions.
- Audience Strategy & 1st Party Data Management: Expertise in CRM and using first party data to acquire and retain customers.
- Digital technology expertise and trend knowledge
- Media planning & KPIs
- CRM strategy and execution
What's In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make concrete difference
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