SEO & Website Specialist
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Key skills for this role
Role Overview
Manage and improve the company website, increase online visibility, and help bring more customers through Google and other online platforms.
The key goal is to maintain a professional website, improve Google ranking, increase online visibility, and generate customer enquiries and business.
Key Skills for This Role
Full Job Posting
Job Purpose
Manage and improve the company website, increase online visibility, and help bring more customers through Google and other online platforms.
The key goal is to maintain a professional website, improve Google ranking, increase online visibility, and generate customer enquiries and business.
Website Development and Management
- Build and develop the company website.
- Create new pages and update existing website content.
- Ensure the website is professional, easy to use, mobile-friendly, and fast.
- Add and update services, prices, images, contact details, and other company information.
- Fix website errors and technical issues.
- Keep the website updated and secure.
Search Engine Optimization
- Improve the website ranking on Google and other search engines.
- Research keywords for cleaning and facility services.
- Create and optimize website pages based on SEO keywords.
- Improve website titles, descriptions, headings, images, and content.
- Work on local SEO for Google searches and Google Maps.
- Monitor website traffic, rankings, and customer enquiries.
- Identify ways to increase website visitors and generate more leads.
- Keep up with the latest SEO trends and Google updates.
Content and Online Marketing
- Write SEO-friendly content for website pages and blogs.
- Suggest topics and content that can attract new customers.
- Support online campaigns and other digital marketing activities.
- Help improve the company's online presence and brand image.
Reporting and Performance
- Monitor website performance and SEO results.
- Prepare regular reports covering website traffic, keyword rankings, leads, and other important results.
- Identify problems and suggest improvements.
- Track competitors and their online presence.
Requirements
- Previous experience in SEO and website development.
- Good knowledge of SEO tools and Google Analytics or Search Console.
- Experience with WordPress or other website-building platforms.
- Knowledge of website design, hosting, domains, and basic technical website management.
- Good English writing skills.
- Ability to create SEO-friendly website content.
- Creative, hardworking, and able to work independently.
- Knowledge of local SEO is an advantage.
- Experience in the cleaning, facility management, or service industry is an advantage.
Workplace
- Work location is in person.
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