Senior UX Executive
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Key skills for this role
About the Role
BFL Group is looking for a Senior UX Executive to execute and optimize user experience and CRO initiatives across e-commerce platforms. The role involves data analysis, wireframing, CMS execution, and collaboration with cross-functional teams.
Key Skills for This Role
Responsibilities
- Oversee the execution of UX and CMS activities, including daily UX fixes and BAU/campaign executions
- Identify CRO opportunities daily by monitoring user journeys, conversion funnels, heatmaps, and analytics
- Perform data analysis using analytics and digital performance tools to derive actionable insights
- Collaborate with cross functional teams including development, marketing, merchandising, and design
- Develop wireframes supported by competitor analysis and historical campaign data
- Leverage digital performance tools like Google Analytics, A/B testing frameworks, and personalization engines
Requirements
- 4 to 5 years of experience in fast paced e commerce environments
- Strong expertise in CRO activities for e commerce apps, preferably in fashion
- Expert level knowledge of Google Analytics, A/B testing, personalization, and other digital performance tools
- Working knowledge of Figma and other wireframing tools
- Fast learner and adaptable to change
Full Job Posting
Company Overview
- BFL Group is one of the world’s leading off price retailers of fashion and homeware.
- Our unique 'Treasure Hunt' model ensures there is always something new to explore.
Role Purpose
- The role is responsible for executing and optimizing user experience and CRO initiatives across e commerce platforms.
- Focuses on analyzing data to generate actionable insights, implementing optimization activities, and supporting experience improvements.
Key Responsibilities
- Effectively execute identified UX plans and fixes impacting the mobile app and website user experience on a daily basis.
- Oversee all Business as Usual (BAU) and campaign executions within the CMS function.
- Identify Conversion Rate Optimization (CRO) opportunities daily by monitoring various segments.
- Rigorously analyze data on a daily basis using analytics and digital performance tools.
- Coordinate with development teams to execute UX fixes; collaborate with marketing, merchandising, and design teams.
- Conceptualize and design wireframes based on historical campaign data and market trends.
- Utilize digital performance tools, Google Analytics, A/B testing frameworks, and personalization/recommendation engines daily.
Requirements
- 4 to 5 years of experience in fast paced e commerce environments.
- Strong expertise in CRO activities for e commerce apps, preferably in fashion.
- Expert level knowledge of Google Analytics, A/B testing, personalization, and other digital performance tools.
- Working knowledge of Figma and other wireframing tools.
- Fast learner and adaptable to change.
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