Senior RTCDP Technical Consultant

Position Overview The Senior RTCDP Technical Consultant is a hands-on expert in Adobe Real-Time Customer Data Platform (RTCDP).

This role is responsible for designing, configuring, and validating the data and identity foundation that supports segmentation, activation, personalization, and downstream orchestration across AJO, Marketo, AEM, CJA, and external destinations.

You will work closely with Enterprise Architects, AEP engineers, AJO/CJA consultants, and Adobe teams to bring enterprise CDP use cases to life.

You will shape data models, identity strategies, ingestion pipelines, and activation workflows to ensure unified profiles and high-quality data powering customer experiences.

• Configure RTCDP components including identity namespaces, datasets, schemas, and mapping workflows.
• Implement batch and streaming ingestion pipelines using sources, connectors, and APIs.
• Set up segment definitions, audience sharing, and activation readiness checks.
• Validate the end-to-end flow from ingestion → profile → segmentation → activation.

• Design and implement identity stitching frameworks across CRM IDs, ECIDs, hashed emails, AAIDs, and other identifiers.
• Configure identity graphs and verify stitching accuracy and profile completeness.
• Troubleshoot identity-related issues including profile fragmentation, namespace conflicts, and match rate drops.

• Map CRM, behavioral, transactional, and event data to XDM classes and field groups.
• Implement governance, data minimization, and consent-related rules for activation.