RTCDP Engineer

Design and implement identity stitching strategies across CRM IDs, ECIDs, hashed emails, AAIDs, and other identifiers

Configure and validate identity graphs to ensure accurate stitching and profile completeness

Troubleshoot identity issues including profile fragmentation, namespace conflicts, and declining match rates

Map CRM, behavioral, transactional, and event data to appropriate XDM classes and field groups

Implement data governance, consent enforcement, and data minimization rules for activation

Ensure data quality, normalization, deduplication, and schema consistency across datasets

Build and maintain RTCDP segments including rule-based, event-based, account-based, and streaming audiences

Configure and test activation destinations such as: Paid media platforms Email and marketing automation tools Cloud and file-based export destinations

Paid media platforms

Email and marketing automation tools

Cloud and file-based export destinations

Validate activation accuracy, latency, and downstream audience performance

Partner with AEP engineers to align schemas, datasets, and identity requirements

Work with AJO teams to ensure journeys and decisioning logic receive accurate audience inputs

Support CJA teams by aligning profile and event datasets for reporting and analysis

Collaborate with client and Adobe architects to ensure interoperability across systems

Monitor ingestion success, data lineage, schema adherence, and governance compliance

Conduct QA across profiles, identities, segments, and activation endpoints

Identify and mitigate risks related to data completeness, identity match rates, or activation discrepancies

Produce technical documentation including mappings, runbooks, and implementation artifacts

Adobe Real-Time CDP (core implementation and configuration)

Adobe Experience Platform (schemas, datasets, identities, sources)

Adobe Journey Optimizer (audience sharing and orchestration inputs)

Customer Journey Analytics (dataset readiness and alignment)

Familiarity with AEM Assets where metadata-driven segmentation applies

Identity stitching and profile unification strategies

XDM schema design and mapping

Event-to-profile data linkage

Data governance, privacy, and consent enforcement

Batch and streaming ingestion pipelines

Integrations with CRM platforms, ad platforms, Marketo, ESPs, Workfront, and web/mobile analytics tools

Experience with AEP Query Service and Data Distiller for analysis and troubleshooting