Senior Product Designer II
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Key skills for this role
Role Overview
The Senior Product Designer II is a strategic design leader responsible for large-scale product initiatives across Floward's digital platforms.
The role owns experience design across multiple squads or complex product areas and influences product strategy, design operations, quality, and consistency.
The designer works with Product, Engineering, and UX Research to turn user needs and business objectives into scalable product solutions.
Key Skills for This Role
Full Job Posting
Job Purpose
The Senior Product Designer II is a strategic design leader responsible for large-scale product initiatives across Floward's digital platforms.
The role owns experience design across multiple squads or complex product areas and influences product strategy, design operations, quality, and consistency.
The designer works with Product, Engineering, and UX Research to turn user needs and business objectives into scalable product solutions.
Strategic Design Leadership
- Lead the design vision and roadmap across multiple squads or a large product domain.
- Translate complex business goals into cohesive product experiences.
- Influence cross-functional planning and decision-making with design expertise.
UX and Visual Design
- Solve complex UX problems through advanced prototyping and interaction design.
- Ensure pixel-perfect execution and visual consistency across products.
- Drive the evolution of design quality and craft across platforms.
Research-Driven Product Thinking
- Partner with researchers and data analysts to uncover user insights and market trends.
- Define research plans and synthesize findings into product strategy recommendations.
- Represent the user perspective in strategic product decisions.
Design Systems and Collaboration
- Expand and maintain the design system for scalability and consistency.
- Create component libraries, interaction patterns, and usage documentation.
- Work with product managers, engineering leads, and stakeholders to align design with strategy.
- Facilitate workshops, design sprints, and collaborative planning sessions.
Mentorship and Development
- Mentor junior and senior designers through feedback, coaching, and career growth guidance.
- Lead critiques and design reviews while promoting design excellence and continuous learning.
Qualifications and Experience
- A bachelor's degree in UX, HCI, Design, or a related field is required.
- A master's degree is preferred.
- 7+ years of product design experience, including at least 2–3 years in a lead or strategic role.
- Demonstrated success designing scalable consumer or B2B digital products.
- Strong experience with Figma, prototyping tools, and design-system platforms.
- Experience influencing product direction at tactical and strategic levels.
- Experience working in agile, cross-functional teams.
About Floward
Floward is an online flowers and gifts company founded in 2017.
The company operates in 36 cities across nine MENA countries and London, UK, offering same-day delivery through a refrigerated fleet.
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