Senior Media & Digital Performance Specialist
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Key skills for this role
About the Role
Bvlgari seeks a Senior Media & Digital Performance Specialist to drive media strategy and digital performance across the Middle East, Africa, and India. The role involves end-to-end ownership of digital presence, e-commerce performance, ATL campaigns, and agency management.
Key Skills for This Role
Responsibilities
- Develop and execute regional media strategies aligned with business objectives
- Lead end to end planning and execution of ATL campaigns
- Support regional e commerce activations and monitor website performance
- Manage media budgets, agency spending, and invoicing
- Track campaign performance and provide actionable insights
- Manage day to day relationships with media agencies and digital partners
Requirements
- Experience in media strategy and digital performance marketing
- Proven ability to manage ATL campaigns and e commerce activations
- Strong analytical and reporting skills
- Experience with agency management and cross functional collaboration
Full Job Posting
Role Overview
- Drive the strategic planning and flawless execution of Bvlgari’s media ecosystem across the Middle East, Africa and India, ensuring a seamless integration of offline and online channels to elevate brand visibility, support business priorities and maximize return on investment.
Media Strategy & Campaign Planning
- Develop and execute regional media strategies aligned with business objectives and Maison priorities.
- Build annual and campaign specific media plans across digital, print, outdoor and emerging platforms.
- Lead the end to end planning and execution of ATL campaigns in collaboration with the regional media agency.
- Identify opportunities to increase visibility, optimize investments and strengthen brand impact across markets.
Local Productions & Campaign Management
- Lead the media planning and coordination of regional productions, including Ramadan and other locally developed campaigns.
- Brief agencies and external partners, ensuring deliverables align with brand guidelines and HQ expectations.
- Coordinate approvals with HQ and regional stakeholders to ensure timely campaign launches.
- Manage production timelines and media rollouts from planning through execution.
E commerce & Digital Performance
- Support regional e commerce activations, product launches and campaign implementation.
- Monitor website performance, traffic and conversion metrics in collaboration with digital partners.
- Coordinate product launches, campaign assets and content deployment across digital platforms.
- Drive continuous optimization through regular performance reviews and agency collaboration.
- Deliver monthly, quarterly and annual e commerce performance reports.
- Collaborate with HQ on UX/UI insights.
- Partner with the media agency to set, track and manage website targets.
- Manage e merchandising across regional digital touchpoints.
Cross Functional Collaboration
- Partner closely with PR, CRM, Retail, Merchandising, Trade Marketing and Client Development teams.
- Align media plans with commercial calendars, product launches and retail priorities.
- Foster collaboration across departments to ensure consistent messaging.
Partner & Market Management
- Act as the key media contact for regional franchisees and wholesale partners.
- Support partners in media strategy while monitoring compliance with agreed budgets and timelines.
- Develop and oversee website marketing plans for e tailer partners.
- Share best practices and recommendations to elevate media performance across the region.
Analytics, Reporting & Budget Management
- Track campaign performance and provide actionable insights.
- Monitor media budgets, agency spending and invoicing.
- Analyse market trends, competitor activity and emerging media opportunities.
Agency Management
- Manage day to day relationships with media agencies and digital partners.
- Challenge recommendations, evaluate opportunities and ensure plans are aligned with Bvlgari’s strategic objectives.
- Drive accountability through regular performance reviews and optimisation discussions.
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