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Senior Media & Digital Performance Specialist

Bvlgari
Dubai, UAE
Full Time
Senior
1 weeks ago
Media StrategyDigital PerformanceE commerceCampaign PlanningAnalyticsBudget Management
Free

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Media StrategyDigital PerformanceE commerce
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Position Overview

  • Drive the strategic planning and flawless execution of Bvlgari’s media ecosystem across the Middle East, Africa and India, ensuring a seamless integration of offline and online channels to elevate brand visibility, support business priorities and maximize return on investment.
  • Encompassing end to end ownership of the brand's digital presence — from media driven traffic and e commerce performance to e merchandising, platform partnerships and website experience — this position translates regional ambitions into measurable digital growth.
  • The role acts as a key liaison between HQ, regional stakeholders, media agencies and commercial partners, overseeing ATL campaigns, local productions, e commerce activations and omnichannel initiatives while ensuring alignment with the Maison’s communication strategy.

Media Strategy & Campaign Planning

  • Develop and execute regional media strategies aligned with business objectives and Maison priorities.
  • Build annual and campaign specific media plans across digital, print, outdoor and emerging platforms.
  • Lead the end to end planning and execution of ATL campaigns in collaboration with the regional media agency.
  • Identify opportunities to increase visibility, optimize investments and strengthen brand impact across markets.

Local Productions & Campaign Management

  • Lead the media planning and coordination of regional productions, including Ramadan and other locally developed campaigns.
  • Brief agencies and external partners, ensuring deliverables align with brand guidelines and HQ expectations.
  • Coordinate approvals with HQ and regional stakeholders to ensure timely campaign launches.
  • Manage production timelines and media rollouts from planning through execution.

E commerce & Digital Performance

  • Support regional e commerce activations, product launches and campaign implementation.
  • Monitor website performance, traffic and conversion metrics in collaboration with digital partners.
  • Coordinate product launches, campaign assets and content deployment across digital platforms.
  • Drive continuous optimization through regular performance reviews and agency collaboration.
  • Deliver monthly, quarterly and annual e commerce performance reports, tracking key metrics and translating data into actionable insights for internal stakeholders.
  • Collaborate with HQ on UX/UI insights, contributing regional perspective to improve the online customer journey and digital experience.
  • Partner with the media agency to set, track and manage website targets, ensuring digital investment is aligned with performance objectives.
  • Manage e merchandising across regional digital touchpoints, ensuring product presentation, sequencing and content are optimised to drive conversion and reflect brand standards.

Cross Functional Collaboration

  • Partner closely with PR, CRM, Retail, Merchandising, Trade Marketing and Client Development teams to ensure integrated 360° campaign execution.
  • Align media plans with commercial calendars, product launches and retail priorities to maximise impact.
  • Foster collaboration across departments to ensure consistent messaging and avoid siloed execution.

Partner & Market Management

  • Act as the key media contact for regional franchisees and wholesale partners, ensuring alignment on campaign planning, investment priorities and execution.
  • Support partners in media strategy while monitoring compliance with agreed budgets and timelines.
  • Develop and oversee website marketing plans for e tailer partners, coordinating activations, placements and content to maximise brand visibility and sales performance across platforms.
  • Share best practices and recommendations to elevate media performance across the region.

Analytics, Reporting & Budget Management

  • Track campaign performance and provide actionable insights to optimise future initiatives.
  • Monitor media budgets, agency spending and invoicing to ensure efficient investment and ROI.
  • Analyse market trends, competitor activity and emerging media opportunities to strengthen regional performance.

Agency Management

  • Manage day to day relationships with media agencies and digital partners.
  • Challenge recommendations, evaluate opportunities and ensure plans are aligned with Bvlgari’s strategic objectives and luxury positioning.
  • Drive accountability through regular performance reviews and optimisation discussions.

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