Senior Marketing Specialist
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Abu Dhabi Motors (BMW Group Retail Middle East) is seeking a Senior Marketing Specialist to develop and implement marketing strategies for the luxury automotive brand. The role involves supporting the Marketing Manager, coordinating campaigns, managing digital and social media, and analyzing market needs.
Key Skills for This Role
Responsibilities
- Support Marketing Manager in implementing marketing plans as per the approved marketing budget and guidelines
- Ensure marketing activities outcomes reflect on the business qualitatively and quantitively
- Assist in collating competitors’ activities vis a vis communication, pricing, packaging, and planning
- Participate in regular meetings with Marketing Manager and Sales team in analyzing the market needs
- Set marketing campaigns and activities based on collected data from the CRM department
- Coordinate in preparation marketing campaigns, digital and social media plans, advertising, and direct marketing
- Collaborate in promotion PR activities, conferences, events, sponsorships, and product placements
- Ensure marketing communications are in line with brand and approved by the regional Sales Manager and Marketing Manager
- Coordinate with CRM manager for better customer data collection and analysis
- Assist Marketing Manager in measuring the ROI from all marketing activities
- Maintain effective working relations and contacts with key external parties, such as Brand Principles, vendors, etc.
- Prepare and deliver ad hoc reports as required by the Marketing Manager
Requirements
- Bachelor’s Degree in Marketing or Business related discipline
- 3 Years’ experience in similar capacity preferably from automotive industry
- Professional experience of working with and managing agencies and internal company resources
- Good communication and presentation skills
- Good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines
- Computer literate in Microsoft Office applications including Word, PowerPoint & Excel
- Experience in using a variety of CMS and social media platforms and tools
Full Job Posting
Job Description
- SENIOR MARKETING SPECIALIST
- You love our vehicles, and you know exactly how to communicate that passion to your customers and importers.
- Establishing and maintaining key marketing activities to build on relationships, and create new customers.
- So bring your creativity, enthusiasm and strategic thinking and make the most of it with Abu Dhabi Motors.
Abu Dhabi Motors BMW Group Retail Middle East – More than a career
- New beginnings, unrivaled opportunities and unparalleled personal growth.
- This is your moment. Your time to shine, to explore your potential, and take everything to a whole new level.
- Because this is Abu Dhabi Motors, and you know a career here is unlike anywhere else.
- Industry leading and globally renowned, seizing one of our opportunities could well transform your life.
The benchmark for automotive retail
- Design quality. Exceptional service. State of the art technology. There’s a lot to be proud of in our vehicles.
- We’re dedicated to bringing tomorrow’s driving experience to our customers today.
- And we want to create marketing activities that build on their loyalty, generating memorable experiences that are years ahead of the competition.
- You’ll be given all the tools you need to develop and maintain effective marketing strategies that address the expectations of our customers.
- In return, we’ll give you every opportunity to make the most of your own future with us.
Your role
- Support Marketing Manager in Implementing marketing plans as per the approved marketing budget and guidelines. Ensures marketing plans are consistent with the strategies and guidelines with the regional office.
- Ensure marketing activities outcomes’ reflects on the business qualitatively and quantitively.
- Assist in collating competitors ‘activities vis a vis communication, pricing, packaging, and planning.
- Participate in regular meetings with Marketing Manager and Sales (Brand, Aftersales, Parts, Service) team in analyzing the market needs.
- Sets marketing campaigns and activities based on the collected data from the CRM department. Coordinate in preparation marketing campaigns, digital and social media plans, advertising, and direct marketing.
- Collaborate in promotion PR activities, conferences, events, sponsorships, and product placements.
- Ensures marketing communications are in line with brand and approved by the regional Sales Manager and Marketing Manager in both digital and conventional manner
- Coordinate with CRM manager for better customer data collection and analysis.
- Assist Marketing Manager in Measuring the ROI from all marketing activities taking into consideration Sales Funnel numbers and ratios generated accordingly.
- Maintain effective working relations and contacts with key external parties, such as Brand Principles, vendors, etc.
- Prepare and deliver ad hoc reports as required by the Marketing Manager.
Your profile
- Your passion for our vehicles and outstanding customer service skills will be matched only by your marketing experience in automotive.
- You’ll have the tenacity and commitment to realize your potential, and the confidence to provide leadership and support to the rest of the team, developing and implementing effective marketing strategies.
Requirements
- Bachelor’s Degree in Marketing or Business related discipline
- 3 Years’ experience in similar capacity preferably from automotive industry
- Professional experience of working with and managing agencies and internal company resources.
- Good communication and presentation skills
- Good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines.
- Computer literate in Microsoft Office applications including Word, PowerPoint & Excel
- Experience in using a variety of CMS and social media platforms and tools.
Rewards
- Your hard work will be rewarded with the opportunity to join one of the world’s leading luxury automotive brands, the chance to work with a variety of people from many different backgrounds, along with on going training and career development.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at United Al Saqer Group
Procurement Officer | Fit-out & Joinery
Rabdan, UAE
United Al Saqer Group is hiring a Procurement Officer for Royal Joinery to manage strategic sourcing, contract management, and supplier relationships for MEP, interior fit-out, and joinery projects. The role requires a B
QA/QC Engineer (Joinery & Fit-out) | Royal Joinery
Rabdan, UAE
Royal Joinery is recruiting a QA/QC Engineer (Joinery & Fit-out) to ensure the highest quality standards in construction projects. The role involves developing QA/QC plans, conducting inspections, and collaborating with
Fit-Out/Joinery Site Engineer/Site Forman
Rabdan, UAE
Royal Joinery, part of United Al Saqer Group, seeks an experienced Fit-Out/Joinery Site Engineer to manage site operations, supervise labor, ensure quality control, and coordinate with project teams. Requires 5+ years UA
Health Club Attendant
Abu Dhabi, UAE
We are looking for a friendly, energetic, and customer-focused Health Club Attendant to ensure our gym and spa facilities are safe, clean, and welcoming. Responsibilities include welcoming guests, maintaining cleanliness
Sales Executive - Exports
Abu Dhabi, UAE
United Al Saqer Heavy Equipment is seeking a Sales Executive for exports to identify and develop new export markets for commercial vehicles and heavy construction equipment. The role involves lead generation, technical c
Senior Network Administrator
Abu Dhabi, UAE
We are recruiting a Senior Network Administrator to manage, maintain, and secure enterprise network infrastructure across multiple locations. The role oversees LAN/WAN, wireless networking, cloud connectivity, and implem
Health Club Attendant
Rabdan, UAE
United Al Saqer Group seeks a friendly, energetic Health Club Attendant for Al Bustan Health Clubs in Abu Dhabi. The role involves welcoming guests, ensuring cleanliness and safety of gym and spa facilities, and coordina
HSE Inspector – Construction (Blue Collar | Overtime Available)
Dubai, UAE
Royal International Construction is hiring an HSE Inspector for construction sites in Dubai. The role involves daily safety inspections, enforcing HSE policies, incident reporting, and ensuring compliance. Candidates nee
Procurement Officer | Fit-out & Joinery
Rabdan, UAE
QA/QC Engineer (Joinery & Fit-out) | Royal Joinery
Rabdan, UAE
Fit-Out/Joinery Site Engineer/Site Forman
Rabdan, UAE
Health Club Attendant
Abu Dhabi, UAE
Sales Executive - Exports
Abu Dhabi, UAE
Senior Network Administrator
Abu Dhabi, UAE
Health Club Attendant
Rabdan, UAE
HSE Inspector – Construction (Blue Collar | Overtime Available)
Dubai, UAE