Senior Marketing Manager
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Key skills for this role
About the Role
Forescout Technologies seeks a Senior Marketing Manager to develop and execute marketing programs for the META region. The role involves partnering with sales leadership, managing demand generation, and tracking ROI to drive pipeline growth.
Key Skills for This Role
Responsibilities
- Work with Sales Leadership and Marketing Director to determine regional investment strategy and strategic tactics
- Define, communicate, and execute overall marketing plan and campaigns for lead generation and revenue opportunities
- Track ROI metrics to assess programs and initiatives
- Manage regional marketing budget and analyze ROI on all activities via SFDC
- Manage, measure, and communicate effectiveness of opportunity pipeline sourced from Marketing, partners and sales
- Work with global teams to manage end to end marketing procurement and operational work
- Lead, manage, and participate in hosting and attending regional events
- Be a facilitator for in region communications and activities
Requirements
- 6+ years marketing experience in network or security technology
- 6+ years field and channel marketing experience
- Bachelor's degree or equivalent sales experience
- Experience building regional marketing plans from the ground up
- In depth knowledge of enterprise networking and security trends
- Experience executing lead and demand generation programs
- Strong analytical skills and experience with SFDC/Marketo
- Leadership and collaboration skills
- Strong written and verbal communication skills
- Up to 40% travel required
Full Job Posting
What We Do
- Forescout delivers automated cybersecurity across IT, IoT, OT, and IoMT assets.
- The company is at the forefront of managing cyber risk for modern organizations.
What You Will Do
- Work with Sales Leadership and Marketing Director to determine regional investment strategy and strategic tactics.
- Define, communicate, and execute overall marketing plan and campaigns for lead generation and revenue opportunities.
- Track ROI metrics to assess programs, initiatives, and activities.
- Manage regional marketing budget and analyze ROI on all activities via SFDC.
- Manage, measure, and communicate effectiveness of opportunity pipeline sourced from Marketing, partners and sales.
- Work with global teams to manage end to end marketing procurement and operational work.
- Lead, manage, and participate in hosting and attending regional events.
- Be a facilitator for in region communications and activities.
What You Will Bring
- 6+ years marketing experience in network or security technology.
- 6+ years field and channel marketing experience.
- Bachelor's degree or equivalent sales experience; MBA a plus.
- Seasoned field and channel Marketing expert with proven track record in building opportunity pipeline.
- Experience in building out regional marketing plan from the ground up.
- In depth knowledge on enterprise networking and security trends.
- Experience executing lead and demand generation programs.
- Strong analytical skills; SFDC/Marketo experience is a big plus.
- Leadership and collaboration skills.
- Self starter with ability to drive results.
- Strong written and verbal communication skills.
- Up to 40% travel required.
What Forescout Offers You
- Professional growth and development opportunities.
- Diverse and inclusive culture.
- Competitive compensation and benefits.
More About Forescout
- Forescout Technologies, Inc. delivers automated cybersecurity across the digital terrain.
- The Forescout Continuum Platform provides complete asset visibility, continuous compliance, network segmentation and Zero Trust foundation.
- Fortune 100 organizations and government agencies have trusted Forescout for over 20 years.
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