Senior Marketing Manager
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Key skills for this role
About the Role
Forescout Technologies seeks a Senior Marketing Manager for the META region to develop and execute marketing programs, drive pipeline generation, and partner with sales leadership to accelerate revenue opportunities in network security.
Key Skills for This Role
Responsibilities
- Work with Sales Leadership and Marketing Director to determine regional investment strategy and strategic tactics
- Be a key strategic advisor to Sales Leadership providing data driven recommendations on pipeline generation, acceleration, and brand awareness
- Define, communicate, and execute overall marketing plan and campaigns (PR, seminars, events, webinars, email, tele sales) for lead generation and revenue opportunities
- Track ROI metrics to assess programs and initiatives that create awareness and generate sales opportunities
- Manage regional marketing budget aligning investments to sales targets and analyze ROI via SFDC
- Manage, measure, and communicate effectiveness of opportunity pipeline from marketing, partners, and sales initiatives
- Work with global teams to manage end to end marketing procurement and operational work
- Lead, manage, and participate in hosting and attending regional events
- Facilitate in region communications and activities to support desired results
Requirements
- 6+ years marketing experience in network or security technology
- 6+ years field and channel marketing experience
- Bachelor's degree or equivalent sales experience; MBA a plus
- Proven track record in building opportunity pipeline from marketing activities for high growth technology companies
- Experience in building out regional marketing plan from the ground up
- In depth knowledge on enterprise networking and security trends and topics
- Experience executing lead and demand generation programs (seminars, events, webinars, email, tele sales online campaigns)
- Strong analytical skills; SFDC/Marketo experience is a big plus
- Leadership and collaboration skills
- Up to 40% travel required
Full Job Posting
What You Will Do
- Work with Sales Leadership and Marketing Director to determine regional investment strategy and strategic tactics.
- Be a key strategic advisor to Sales Leadership providing educated and data driven recommendations on strategic activities for pipeline generation, pipeline acceleration and brand awareness.
- Define, communicate, and execute on overall marketing plan and respective campaigns (comprising PR, seminars, events, virtual events, webinars, email, tele sales online campaigns) for lead generation and revenue bearing opportunities.
- Track ROI metrics to assess programs, initiatives, activities that create awareness, generate, and accelerate sales opportunities.
- Manage the regional marketing budget by aligning investments to sales targets and goals and review analyse and track ROI on all activities via SFDC.
- Manage, measure, and communicate effectiveness of opportunity pipeline sourced from Marketing, partners and sales initiatives.
- Work with respective global teams to manage end to end marketing procurement process and marketing operational related work (list uploads, campaign code creations, creative requests, PO creation etc.).
- Lead, manage and participate in hosting and attending regional events.
- Be a facilitator for in region communications and activities that support achieving desired results; ensuring each in region team member is enabled and receives supports to competently convey Forescout position, value, and differentiation.
What You Will Bring
- 6+ years marketing experience in network or security technology.
- 6+ years field and channel marketing experience.
- Bachelor’s degree or equivalent sales experience; MBA a plus.
- Seasoned field and channel Marketing expert with proven track record in building opportunity pipeline driven from marketing activities for high growth technology companies.
- Experience in building out regional marketing plan from the ground up.
- In depth knowledge on enterprise networking and security trends and topics.
- Achieves goals successfully; focuses on winning in the marketplace; impacts the bottom line; constantly challenges self and others to deliver results; acts with a sense of urgency and seizes opportunities when they arise.
- Experience executing lead and demand generation programs (comprising seminars, events, webinars, email tele sales online campaigns).
- Possesses strong analytical skills. Comfortable manipulating and using data for decision making. SFDC/Marketo experience is a big plus.
- Leadership and collaboration skills to drive deliverables directly, with internal teams as well as third party vendors.
- Self starter with an ability to drive to results. Makes effective, reliable, and at times, tough decisions quickly based upon analysis, wisdom, experience, and judgment.
- Strong written and verbal communication skills and can be equally effective in both formal and informal settings with senior executives, peers and business partners.
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