Senior Marketing Executive
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Key skills for this role
About the Role
Renaissance Learning is hiring a Senior Marketing Executive in Dubai to drive marketing initiatives across UAE and international markets. The role involves campaign management, lead generation, customer engagement, and collaboration with sales teams.
Key Skills for This Role
Responsibilities
- Develop, build, manage and analyse impactful email marketing campaigns that drive results
- Collaborate with in house designer to create engaging promotional and support content for prospects and customers
- Manage and maintain website to ensure excellent user experience
- Monitor and report on lead generation activities to optimize performance
- Track, analyse and report on key marketing metrics that inform strategy
- Contribute to monthly reporting and insights sharing
- Develop automated email programmes to streamline customer onboarding and support subscription renewals
- Maintain and optimize email communications schedule for maximum engagement
- Support customer retention through strategic, personalized communications
Requirements
- Background in marketing within a global, SaaS, or Edtech focused organization
- Hands on experience with CRMs and Marketing platforms (Salesforce and Marketo highly valued)
- Fluency in English
- Arabic language skills are a strong advantage
- Excellent problem solving abilities with a creative approach
- Strong analytical mindset with attention to detail
- Outstanding communication and collaboration skills
Full Job Posting
About Us
- Renaissance is a global leader in education technology, helping schools with educational assessments, practice and intervention solutions, and data analytics.
- We support over 18 million students worldwide, operating in over 100 countries.
What you’ll be doing
- Develop, build, manage and analyse impactful email marketing campaigns that drive results.
- Collaborate with our in house designer to create engaging promotional and support content for prospects and customers.
- Manage and maintain our website to ensure an excellent user experience.
- Monitor and report on lead generation activities to optimize performance.
- Track, analyse and report on key marketing metrics that inform strategy.
- Contribute to monthly reporting and insights sharing.
- Develop automated email programmes to streamline customer onboarding and support subscription renewals.
- Maintain and optimize our email communications schedule for maximum engagement.
- Support customer retention through strategic, personalized communications.
Your Experience
- Background in marketing within a global, SaaS, or Edtech focused organization.
- Hands on experience with CRMs and Marketing platforms (Salesforce and Marketo experience highly valued!).
- Familiarity with the education sector is beneficial but not essential.
Your Skills
- Fluency in English is essential; Arabic language skills are a strong advantage.
- Excellent problem solving abilities with a creative approach to achieving targets.
- Strong analytical mindset with attention to detail.
- Outstanding communication and collaboration skills.
Your Working Style
- Self motivated and proactive with a passion for bringing fresh ideas to the table.
- Quick learner who thrives in fast paced, technology driven environments.
- Natural collaborator who enjoys working with diverse teams.
- Flexible, adaptable, and team oriented approach.
Compensation & Benefits
- Monthly salary of 15k ADE plus allowances.
- Comprehensive private healthcare coverage for you and your dependents.
- Generous annual leave allowance.
- Birthday day off.
- Paid volunteering days to give back to the community.
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