Senior Marketing Executive
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Key skills for this role
About the Role
Renaissance Learning is seeking a Senior Marketing Executive in Dubai to drive marketing initiatives across the UAE and international markets. The role involves campaign management, lead generation, customer engagement, and analytics.
Key Skills for This Role
Responsibilities
- Develop, build, manage and analyse impactful email marketing campaigns
- Collaborate with in house designer to create engaging promotional and support content
- Manage and maintain the website to ensure excellent user experience
- Monitor and report on lead generation activities to optimize performance
- Track, analyse and report on key marketing metrics
- Develop automated email programmes to streamline customer onboarding and support subscription renewals
- Maintain and optimize email communications schedule for maximum engagement
- Support customer retention through strategic, personalized communications
Requirements
- Background in marketing within a global, SaaS, or Edtech focused organization
- Hands on experience with CRMs and Marketing platforms (Salesforce and Marketo highly valued)
- Fluency in English is essential; Arabic language skills are a strong advantage
- Excellent problem solving abilities with a creative approach
- Strong analytical mindset with attention to detail
- Outstanding communication and collaboration skills
- Self motivated and proactive with a passion for fresh ideas
- Quick learner who thrives in fast paced, technology driven environments
Full Job Posting
About Us
- Renaissance is a global leader in education technology, providing assessments, practice, and data analytics to schools worldwide.
- We support over 18 million students in over 100 countries.
What You’ll Be Doing
- Develop, build, manage and analyse email marketing campaigns.
- Collaborate with designer to create promotional and support content.
- Manage and maintain the website.
- Monitor and report on lead generation activities.
- Track, analyse and report on key marketing metrics.
- Develop automated email programmes for customer onboarding and renewals.
- Maintain and optimize email communications schedule.
- Support customer retention through strategic communications.
Your Experience & Skills
- Background in marketing within global, SaaS, or Edtech organization.
- Hands on experience with CRMs and Marketing platforms (Salesforce and Marketo highly valued).
- Familiarity with education sector beneficial but not essential.
- Fluency in English essential; Arabic a strong advantage.
- Excellent problem solving and analytical skills.
- Outstanding communication and collaboration skills.
- Self motivated, proactive, quick learner, adaptable.
What We Offer
- Monthly salary of 15k AED plus allowances.
- Comprehensive private healthcare coverage for you and your dependents.
- Generous annual leave allowance.
- Birthday day off.
- Paid volunteering days.
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