Senior Manager, Vertical Product Marketing (Public Sector)
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Key skills for this role
About the Role
TrendAI is seeking a Senior Manager of Vertical Product Marketing focused on the US Public Sector. You will develop compelling value propositions, lead go-to-market strategies, and create federal-specific content for civilian, defense, and intelligence community agencies.
Key Skills for This Role
Responsibilities
- Develop compelling federal, state, and local government value propositions that map customer pain points to TrendAI Vision One platform capabilities
- Tailor messaging to resonate with agency CISOs, mission owners, program managers, and federal systems integrators
- Build and execute comprehensive GTM strategies for the US Public Sector vertical
- Create high quality vertical content including federal focused web pages, presentations, whitepapers, customer stories, and demand generation assets
- Build targeted enablement assets tailored to federal buyers
- Conduct ongoing research into federal specific regulations, competitive dynamics, and customer needs
- Identify emerging opportunities in federal AI governance, zero trust architecture, and mission critical infrastructure security
Requirements
- 5+ years in cybersecurity, enterprise SaaS, or platform software
- Product marketing, vertical marketing, or GTM strategy experience strongly preferred
- Direct experience marketing to US federal government agencies (civilian, defense, or intelligence community) highly preferred
- Exceptional written and verbal communication skills
- Proven ability to influence and align cross functional and cross regional teams
- Strong organizational skills and ability to manage multiple workstreams
- Strategic thinking and ability to synthesize insights
- Customer centric mindset
Full Job Posting
Position Summary
- As an Industry Marketing Manager at TrendAI focused on the public sector vertical (SLED and Federal), you will deliver market opportunity and buyer centric insights into verticalized platform narratives and go to market programs.
- This role is central to deepening TrendAI’s relevance, differentiation, and customer trust within civilian, defense, and intelligence community agencies.
Industry Positioning & Messaging
- Develop compelling federal, state, and local government value propositions that map customer pain points to TrendAI Vision One platform capabilities.
- Tailor messaging to resonate with agency CISOs, mission owners, program managers, and federal systems integrators.
- Ensure messaging is consistent with federal mandates and frameworks (e.g., FedRAMP, StateRamp, FISMA, NIST 800 53/CSF).
Go to Market Leadership for Public Sector
- Build and execute comprehensive GTM strategies for the US Public Sector vertical, including audience definition, buyer journey mapping, competitive positioning, and key motions.
- Partner with federal sales leaders, channel partners, and systems integrators to operationalize federal specific plays.
Content Development (Industry Focused)
- Create high quality vertical content including federal focused web pages, presentations, whitepapers, customer stories, webinar content, and demand generation assets.
- Collaborate with campaign and content teams to package TrendAI Vision One capabilities into compelling federal specific stories.
Field & Partner Enablement
- Build targeted enablement assets pitch decks, talk tracks, battlecards, objection handling, use case briefs tailored to federal buyers.
Market Intelligence & Insights
- Conduct ongoing research into federal specific regulations and frameworks, competitive dynamics, AI and nation state threat trends, and customer needs.
- Identify emerging opportunities in areas like federal AI governance, zero trust architecture, and mission critical infrastructure security.
Key Qualifications
- Experience: 5+ years in cybersecurity, enterprise SaaS, or platform software.
- Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
- Direct experience marketing to US federal government agencies highly preferred.
- Exceptional written and verbal communication skills.
- Proven ability to influence and align cross functional and cross regional teams.
- Customer centric mindset.
- Strong organizational skills and ability to manage multiple workstreams.
- Strategic thinking and ability to synthesize insights.
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