Product Marketing Sr. Manager, Global Partner Office
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Key skills for this role
About the Role
TrendAI is seeking a Product Marketing Senior Manager for the Global Partner Office to own marketing strategy and programs that activate, enable, and grow the global channel partner community.
Key Skills for This Role
Responsibilities
- Develop compelling, partner centric value propositions that map TrendAI Vision One platform capabilities to partner business models
- Tailor messaging by partner type — service providers, distribution and reseller/VAR
- Build and develop compelling messaging and content for co marketing and co sell programs
- Partner with channel sales and field marketing to operationalize through partner motions and drive pipeline
- Create high quality partner facing content including partner playbooks, co brandable campaign kits, solution briefs, pitch decks, and demand generation assets
- Build targeted enablement — talk tracks, battlecards, objection handling, use case briefs
- Support messaging of the TrendAI partner program and enablement in collaboration with channel program teams
- Collaborate with regions to build partner communications and community engagement
- Conduct ongoing research into channel dynamics, competitor partner programs, and emerging routes to market
- Translate insights into concrete recommendations for channel sales, marketing, and program teams
Requirements
- 5+ years in cybersecurity, enterprise SaaS, or platform software
- Channel marketing, partner marketing, or GTM strategy experience strongly preferred
- Direct experience marketing to or through distributors, resellers, and value added resellers ideal
- Ability to quickly understand partner business models, channel economics, incentive and MDF structures
- Exceptional written and verbal communication skills
- Proven ability to influence and align cross functional and cross regional teams
- Strong organizational skills and ability to manage multiple workstreams
- Ability to synthesize insights, analyze market trends, and develop data informed channel GTM strategies
Full Job Posting
Position Summary
- As a Product Marketing Senior Manager at TrendAI, in the Global Partner Office, you will own the marketing strategy and programs that activate, enable, and grow our global channel partner community.
- You will translate the value of our AI security platform into partner ready narratives, demand programs, and enablement that help partners sell with confidence.
Key Responsibilities Partner Positioning & Messaging
- Develop compelling, partner centric value propositions that map TrendAI Vision One platform capabilities to partner business models, profitability levers, and growth opportunities.
- Tailor messaging by partner type — service providers, distribution and reseller/VAR — to strengthen differentiation and relevance.
- Ensure partner messaging is consistent globally while adaptable to regional channel structures and program nuances.
Key Responsibilities To Partner & Through Partner Demand Programs
- Build and develop compelling messaging and content (alongside regional channel teams) that drive partnership narrative and value propositions for co marketing and co sell programs.
- Partner with channel sales and field marketing to operationalize through partner motions, drive partner sourced and partner influenced pipeline, and measure business impact.
- Support the partner experience across the lifecycle — from onboarding and certification to ongoing engagement and advocacy.
Key Responsibilities Partner Content & Enablement
- Create high quality partner facing content including partner playbooks, co brandable campaign kits, solution briefs, pitch decks, presentations, and demand generation assets.
- Build targeted enablement — talk tracks, battlecards, objection handling, use case briefs — that improve partner seller confidence and consistency.
- Collaborate with campaign, content, and enablement teams to package platform capabilities into turnkey, partner ready programs.
Key Responsibilities Partner Program Marketing
- Support messaging of the TrendAI partner program and enablement in collaboration with channel program teams.
- Collaborate with regions to build partner communications and community engagement newsletters, partner events and webinars, advisory councils, and recognition programs.
Key Responsibilities Market Intelligence & Insights
- Conduct ongoing research into channel dynamics, competitor partner programs, partner needs, and emerging routes to market.
- Translate insights into concrete recommendations for channel sales, marketing, and program teams.
- Identify emerging partner opportunities and help refine program and GTM focus areas.
Key Qualifications
- Experience: 5+ years in cybersecurity, enterprise SaaS, or platform software. Channel marketing, partner marketing, or GTM strategy experience strongly preferred.
- Channel Acumen: Ability to quickly understand partner business models, channel economics, incentive and MDF structures.
- Communication Skills: Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences.
- Collaboration: Proven ability to influence and align cross functional and cross regional teams.
- Customer & Partner Centric Mindset: Passion for understanding partner and end customer problems.
- Project Management: Strong organizational skills and ability to manage multiple workstreams.
- Strategic Thinking: Ability to synthesize insights, analyze market trends, and develop data informed channel GTM strategies.
- Creativity & Initiative: Comfortable experimenting, refining, and driving new approaches.
What We Offer You
- Group benefits program with health and dental coverage
- Telehealth Virtual Health Services
- Life Insurance
- Short & Long Term Disability
- Pre partum, maternity, parental and medical leave
- Critical Illness Insurance
- Mental Health Wellness Program
- Wellness Incentive Program
- Retirement Savings Programs with company match
- Paid Time Off
- 14 Annual Holidays
- Tuition Assistance
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