Senior Manager, Vertical Product Marketing (Industrial & Energy)
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Key skills for this role
About the Role
TrendAI seeks a Senior Manager of Vertical Product Marketing focused on Industrial & Energy. You will develop manufacturing-specific value propositions, lead go-to-market strategies, and create industry content.
Key Skills for This Role
Responsibilities
- Develop compelling, manufacturing specific value propositions and tailor messaging for plant operations leaders, security executives, and engineering teams.
- Build and execute comprehensive GTM strategies for the manufacturing vertical, including audience definition and buyer journey mapping.
- Create high quality vertical content such as web pages, presentations, whitepapers, customer stories, and demand generation assets.
- Build enablement assets tailored to manufacturing buyers for sellers and partners.
- Conduct ongoing research into manufacturing specific market dynamics and translate insights into recommendations.
Requirements
- 5+ years in cybersecurity, enterprise SaaS, or platform software
- Product marketing, vertical marketing, or GTM strategy experience strongly preferred
- Direct experience with manufacturing or industrial environments highly preferred
- Knowledge of OT environments preferred
- Exceptional written and verbal communication skills
- Proven ability to influence and align cross functional teams
- Strong organizational and project management skills
- Ability to synthesize insights and develop data informed GTM strategies
Full Job Posting
Position Summary
- As an Industry Marketing Leader focused on Industrial & Energy, you will deliver market opportunity and buyer centric insights into verticalized platform narratives and go to market programs.
Industry Positioning & Messaging
- Develop compelling, manufacturing specific value propositions that map customer priorities to platform capabilities.
- Tailor messaging to resonate with plant operations leaders, security executives, and engineering teams.
- Ensure messaging is globally consistent while adaptable to regional nuances.
Go to Market Leadership for Manufacturing
- Build and execute comprehensive GTM strategies for the manufacturing vertical.
- Partner with global and regional sales leaders to operationalize manufacturing specific plays.
Content Development (Industry Focused)
- Create high quality vertical content including manufacturing focused web pages, presentations, whitepapers, customer stories, webinar content, and demand generation assets.
- Collaborate with campaign and content teams to package platform capabilities into compelling manufacturing specific stories.
Field & Partner Enablement
- Build enablement assets tailored to manufacturing buyers, equipping sellers and partners to engage confidently with stakeholders.
Market Intelligence & Insights
- Conduct ongoing research into manufacturing specific market dynamics, industry trends, and customer needs.
- Translate insights into concrete recommendations for sales, marketing, and product teams.
- Identify emerging opportunities within the sector and help refine roadmap and GTM focus areas.
Key Qualifications
- Experience: 5+ years in cybersecurity, enterprise SaaS, or platform software.
- Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
- Direct experience with manufacturing or industrial environments highly preferred.
- Knowledge of OT environments preferred.
- Exceptional written and verbal communication.
- Proven ability to influence and align cross functional and cross regional teams.
- Strong organizational skills and ability to manage multiple workstreams.
- Ability to synthesize insights and develop data informed GTM strategies.
What We Offer You
- Group benefits program with health and dental coverage.
- Telehealth Virtual Health Services.
- Life Insurance.
- Short & Long Term Disability.
- Pre partum, maternity, parental and medical leave.
- Critical Illness Insurance.
- Mental Health Wellness Program.
- Wellness Incentive Program.
- Retirement Savings Programs with company match.
- Paid Time Off.
- 14 Annual Holidays.
- Tuition Assistance.
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