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Senior Manager, Strategy & Insights
Labatt Breweries of Canada
Toronto, CAN
Full Time
Manager
Onsite
1 weeks ago
Consumer ResearchData AnalysisQualitative ResearchQuantitative ResearchPanel DataStrategy Development
Free
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Consumer ResearchData AnalysisQualitative Research
About the Role
Labatt Breweries of Canada seeks a Senior Manager of Strategy & Insights to drive consumer centricity and identify growth opportunities. The role involves leading a team, synthesizing research, and developing consumer strategies.
Key Skills for This Role
Consumer ResearchData AnalysisQualitative ResearchQuantitative ResearchPanel DataStrategy Development
Responsibilities
- Report directly into the Director of Strategy & Insights
- Drive consumer centricity throughout the organization
- Synthesize primary and syndicated consumer tracking research to identify relevant insights
- Set and implement both short term and long term consumer strategies
- Oversee a team leading category growth and consumer strategy
- Review, design and oversee execution of agreed upon research studies
- Develop and implement consumer segment learning plans
- Work closely with other analytics and data centric teams
- Lead the development of short and long term predictive growth models
Requirements
- University Degree in Business, statistics, consumer research, media or related field
- Master's Degree in Marketing Research, Marketing or MBA preferred
- 6+ Years of related consultancy and research experience (preferable in CPG)
- Previous experience in Strategy and/or Brands management and with people management experience
- Experience in analytics, data strategy or transformation
- Fluent in best research practices, process and governance, solutions and tools
- Extensive knowledge of qualitative and quantitative research methodologies/techniques, including panel data
- Competency in managing complex/strategic research projects
- Strong ability to analyze and interpret results
- Ability to effectively present to senior & diverse audience
- Strong leadership & negotiation skills to deal effectively with senior managers and external stakeholders
Full Job Posting
Company Overview
- Labatt is one of Canada’s founding businesses and its leading brewer.
- Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more.
- We have over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast to coast.
Job Responsibilities
- Reporting directly into the Director of Strategy & Insights.
- Responsible for driving consumer centricity throughout the organization.
- Synthesis of primary and syndicated consumer tracking research to identify relevant insights.
- Setting and implementing both short term and long term consumer strategies.
- Oversee a team leading category growth and consumer strategy.
- Review, design and oversee execution of agreed upon research studies.
- Develop and implement consumer segment learning plans.
- Work closely with other analytics and data centric teams.
- Lead the development of short and long term predictive growth models.
Job Qualifications
- A University Degree in Business, statistics, consumer research, media or related field.
- Master's Degree in Marketing Research, Marketing or MBA preferred.
- 6+ Years of related consultancy and research experience (preferable in CPG).
- Previous experience in Strategy and/or Brands management and with people management experience.
- Experience in analytics, data strategy or transformation.
- Fluent in best research practices, process and governance, solutions and tools.
- Extensive knowledge of qualitative and quantitative research methodologies/techniques, including panel data.
- Competency in managing complex/strategic research projects.
- Strong ability to analyze and interpret results.
- Ability to effectively present to senior & diverse audience.
- Strong leadership & negotiation skills.
Benefits
- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance.
- Additional flex credits for healthcare or wellness spending accounts.
- Retirement plan with a generous company matching contribution.
- Personalized support through an inclusive family forming benefit.
- Access to many wellbeing resources.
- An annual allotment of Beer and Beyond Beer products for employees.
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