Senior Manager, Media
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
Role Overview
Media is one of the most critical growth drivers within the IMX (integrated marketing experience) ecosystem — connecting our brands with consumers through culturally relevant, data driven, and commercially effective experiences across the full funnel.
Support the Director, Media in the development and execution of media operations governance, workflows, and activation routines across the GB portfolio.
Partner with Connections, Brand, Social, Commerce, and agency teams to ensure media plans are delivered accurately, efficiently, and on time across paid, owned, earned, and shared channels.
Coordinate campaign setup, approvals, timelines, asset readiness, investment tracking, and operational delivery across multiple stakeholders and agencies.
Maintain strong operational oversight of media plans and executions across TV, OOH, Audio, Digital, Programmatic, Social, Search, Retail Media, and emerging channels.
Ensure operational compliance with Responsible Marketing Policy, data privacy, legal, finance, and SRA requirements.
Manage and monitor media investment reporting across brands, including actual versus planned spend, invoice governance, PO approvals, buying order validation, and budget tracking in partnership with Finance and agencies.
Oversee media investment accuracy, financial reconciliation, and audit support processes to ensure operational compliance and value delivery.
Track and monitor media effectiveness KPIs, campaign delivery metrics, and operational performance indicators.
Support post-campaign reporting and performance reviews, connecting media outputs to business and brand outcomes where possible.
Identify optimization opportunities through data analysis, reporting dashboards, media tools, and performance diagnostics.
Operate hands-on within media dashboards, reporting systems, analytics tools, and workflow platforms to evaluate campaign performance, identify trends, and generate actionable insights.
Leverage AI enabled tools, automation solutions, and emerging agentic workflows to improve operational efficiency, reporting quality, and decision making speed.
Partner with agencies, platform partners, and internal teams to evolve media processes and integrate more advanced measurement, workflow automation, and intelligence capabilities.
Support adoption of modern marketing tools and ways of working across the IMX ecosystem.
Continuously evaluate opportunities to simplify workflows, reduce manual effort, and improve visibility through connected data and systems.
Support day to day management of media agencies and external operational partners, ensuring delivery against agreed timelines, processes, KPIs, and governance requirements.
Coordinate with platform and media partners to ensure access to innovation opportunities, beta products, testing frameworks, and operational best practices.
Help establish clear operational rhythms, reporting structures, escalation processes, and performance routines across agency partners.
Work closely with Social, Influencer, Experiential, PR, Commerce, and Brand teams to ensure media operations are integrated across the broader IMX agenda.
Partner with Insights and Analytics teams to strengthen reporting frameworks, measurement capabilities, and data utilization.
Support communication routines with bottling partners and key commercial stakeholders where required.
Act as a collaborative operational lead across multiple stakeholders in a matrixed environment.
7–10+ years of experience across media operations, media planning, activation, digital media, or marketing operations.
Strong understanding of the UK media landscape across traditional and digital channels.
Experience working within media agencies, FMCG organizations, platform environments, or integrated marketing teams preferred.
Experience managing media budgets, operational governance, invoicing, reporting, and campaign delivery processes.
Hands-on experience working with reporting tools, dashboards, digital platforms, analytics environments, or media technology systems.
Strong analytical and operational mindset with excellent attention to detail.
Comfortable working with complexity, ambiguity, and fast-moving business priorities.
Able to balance strategic understanding with hands-on execution and operational delivery.
Strong collaboration and stakeholder management skills within matrix organizations.
Curious and adaptive mindset with interest in AI, automation, agentic workflows, and emerging marketing technologies.
Media planning, activation, and campaign operations
Digital and performance media ecosystems
Media finance governance and budget tracking
Marketing analytics, dashboards, and reporting frameworks
Programmatic, paid social, search, and retail media environments
AI enabled marketing operations and workflow automation
Integrated marketing and IMX ways of working
Cross functional stakeholder and agency management
Advanced Excel and familiarity with visualization/reporting tools (e.g. Power BI, Tableau, platform dashboards) preferred
Key Skills for This Role
Full Job Posting
Job Description Summary
Media is one of the most critical growth drivers within the IMX (integrated marketing experience) ecosystem — connecting our brands with consumers through culturally relevant, data driven, and commercially effective experiences across the full funnel.
Support the Director, Media in the development and execution of media operations governance, workflows, and activation routines across the GB portfolio.
Partner with Connections, Brand, Social, Commerce, and agency teams to ensure media plans are delivered accurately, efficiently, and on time across paid, owned, earned, and shared channels.
Coordinate campaign setup, approvals, timelines, asset readiness, investment tracking, and operational delivery across multiple stakeholders and agencies.
Maintain strong operational oversight of media plans and executions across TV, OOH, Audio, Digital, Programmatic, Social, Search, Retail Media, and emerging channels.
Ensure operational compliance with Responsible Marketing Policy, data privacy, legal, finance, and SRA requirements.
Manage and monitor media investment reporting across brands, including actual versus planned spend, invoice governance, PO approvals, buying order validation, and budget tracking in partnership with Finance and agencies.
Oversee media investment accuracy, financial reconciliation, and audit support processes to ensure operational compliance and value delivery.
Track and monitor media effectiveness KPIs, campaign delivery metrics, and operational performance indicators.
Support post-campaign reporting and performance reviews, connecting media outputs to business and brand outcomes where possible.
Identify optimization opportunities through data analysis, reporting dashboards, media tools, and performance diagnostics.
Operate hands-on within media dashboards, reporting systems, analytics tools, and workflow platforms to evaluate campaign performance, identify trends, and generate actionable insights.
Leverage AI enabled tools, automation solutions, and emerging agentic workflows to improve operational efficiency, reporting quality, and decision making speed.
Partner with agencies, platform partners, and internal teams to evolve media processes and integrate more advanced measurement, workflow automation, and intelligence capabilities.
Support adoption of modern marketing tools and ways of working across the IMX ecosystem.
Continuously evaluate opportunities to simplify workflows, reduce manual effort, and improve visibility through connected data and systems.
Support day to day management of media agencies and external operational partners, ensuring delivery against agreed timelines, processes, KPIs, and governance requirements.
Coordinate with platform and media partners to ensure access to innovation opportunities, beta products, testing frameworks, and operational best practices.
Help establish clear operational rhythms, reporting structures, escalation processes, and performance routines across agency partners.
Work closely with Social, Influencer, Experiential, PR, Commerce, and Brand teams to ensure media operations are integrated across the broader IMX agenda.
Partner with Insights and Analytics teams to strengthen reporting frameworks, measurement capabilities, and data utilization.
Support communication routines with bottling partners and key commercial stakeholders where required.
Act as a collaborative operational lead across multiple stakeholders in a matrixed environment.
7–10+ years of experience across media operations, media planning, activation, digital media, or marketing operations.
Strong understanding of the UK media landscape across traditional and digital channels.
Experience working within media agencies, FMCG organizations, platform environments, or integrated marketing teams preferred.
Experience managing media budgets, operational governance, invoicing, reporting, and campaign delivery processes.
Hands-on experience working with reporting tools, dashboards, digital platforms, analytics environments, or media technology systems.
Strong analytical and operational mindset with excellent attention to detail.
Comfortable working with complexity, ambiguity, and fast-moving business priorities.
Able to balance strategic understanding with hands-on execution and operational delivery.
Strong collaboration and stakeholder management skills within matrix organizations.
Curious and adaptive mindset with interest in AI, automation, agentic workflows, and emerging marketing technologies.
Media planning, activation, and campaign operations
Digital and performance media ecosystems
Media finance governance and budget tracking
Marketing analytics, dashboards, and reporting frameworks
Programmatic, paid social, search, and retail media environments
AI enabled marketing operations and workflow automation
Integrated marketing and IMX ways of working
Cross functional stakeholder and agency management
Advanced Excel and familiarity with visualization/reporting tools (e.g. Power BI, Tableau, platform dashboards) preferred
Skills
- Location(s):
- City/Cities:
- Travel Required:
- Relocation Provided:
- Job Posting End Date:
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
About The Coca-Cola Company
Global beverage company refreshing the world.
Visit company websiteJobs and hiring trendsApply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at The Coca-Cola Company
Senior Manager, Frontline Marketing, Iraq
Dubai, UAE
EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data-
Senior Manager, Frontline Marketing, Iraq
, UAE
EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data-
Senior Manager, Frontline Marketing, Iraq
Dubai, UAE
The Coca-Cola Company is seeking a Senior Manager to own a market’s frontline marketing agenda and deliver portfolio-wide brand, innovation, and annual business plan execution. Candidates need 7+ years of marketing and l
Senior Manager, Frontline Marketing, Iraq
, UAE
The Coca-Cola Company is seeking a Senior Manager to own the marketing agenda and performance for a market, including annual business planning, brand and innovation strategy, execution, and tracking. The role requires br
Coca-Cola Ignite Intern - Customer & Commercial Leadership
London, GBR
Senior Manager, Strategy - Franchise Strategy & Special Projects
Gurugram, IND
Senior Manager, Frontline Marketing, Iraq
Dubai, UAE
Senior Manager, Frontline Marketing, Iraq
, UAE
Administration Assistant
Pune, IND
Senior Manager, Frontline Marketing, Iraq
Dubai, UAE
Senior Manager, Frontline Marketing, Iraq
, UAE
Coca-Cola Ignite Intern - Customer & Commercial Leadership
London, GBR
Coca-Cola Ignite Intern - Strategy
London, GBR
Senior Manager, Strategy - Franchise Strategy & Special Projects
Gurugram, IND