Senior Manager, Frontline Marketing, Iraq

Focus, Scope, and Impact

Core responsibilities

• Lead development, alignment, execution, and tracking of annual business plans and brand and innovation plans.
• Use local integrated marketing experience teams, agencies, and bottlers to deliver media, content, and specialist capabilities.
• Define and execute the market annual business plan agenda and performance.
• Drive frontier marketing, innovation, and integrated flywheel execution through system alignment.
• Lead and develop a market team ranging from none to three talents depending on market size and potential.

Experience and critical requirements

• At least 7 years of significant marketing and leadership experience.
• Experience with insight and analytics, brand or portfolio strategies, innovation, complex marketing program management, and P&L ownership.
• Experience across innovation, creative strategy, connections, design, category or brand positioning, and growth strategy.
• Advanced business and commercial acumen.
• Revenue Growth Management experience is advantageous.
• The role values curiosity, a growth mindset, an enterprise mindset, commitment to excellence, and servant leadership.

Marketing capabilities

• Capabilities listed include brand strategy, creative strategy, data insights, data strategies, design, experimentation, market segmentation, omnichannel interactions, portfolio strategies, social media, storytelling, sustainability, and user experience design.

Travel and relocation

• Travel required is listed as 26%–50%.
• Relocation is not provided.

Compensation

• The posting lists an annual incentive reference value percentage of 15.

Location

• The posting lists United Arab Emirates as the location, while the title references Iraq.