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Senior Manager, Frontline Marketing, Iraq

The Coca-Cola Company
Dubai, UAE
Full-time
Senior
Onsite
Discovered 4 days ago
Frontline marketingBrand strategyPortfolio strategyInnovation strategyMarketing analytics and insightsIntegrated marketing programs
Free

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Frontline marketingBrand strategyPortfolio strategy
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Role overview

Own the marketing agenda for the assigned market within the EME Operating Unit.

Serve as a rounded, end-to-end marketing operator focused on sustainable growth, consumer intimacy, innovation, and data-enabled marketing.

Operate within an integrated operating-unit and market model covering strategy, execution, and performance tracking.

Focus, scope, and impact

  • Lead portfolio-wide end-to-end marketing scope, including annual business plans and brand and innovation plans.
  • Develop, align, execute, and track annual business plans and brand and innovation plans through the marketing flywheel and innovation factory.
  • Use local integrated marketing teams, agencies, and bottlers to deliver media, content, and other marketing disciplines.
  • Own market marketing performance and the market annual business plan agenda.
  • Provide thought leadership on frontier marketing and innovation while ensuring integrated execution.
  • Lead a market team ranging from zero to three employees depending on market size and potential.

Experience and critical requirements

  • Significant marketing and leadership experience of at least 7 years.
  • Experience with insight and analytics, brand and portfolio strategies, innovation, complex marketing program management, and P&L ownership.
  • Experience across innovation, creative strategy, connections, design, category and brand positioning, and growth strategy.
  • Advanced business and commercial acumen is required; Revenue Growth Management experience is advantageous.
  • A growth mindset, curiosity, enterprise mindset, commitment to excellence, and servant leadership are expected.

Additional skills

  • The posting identifies agile working, AI concepts, audience engagement, data insights, data strategies, design thinking, experimentation, influencer marketing, negotiation, omnichannel interactions, social media, storytelling, sustainability, system economics, and user experience design.

Location and travel

  • The role is associated with the United Arab Emirates.
  • Travel required is stated as 26% to 50%.
  • Relocation is not provided.

Purpose and growth culture

The company describes an inclusive growth culture focused on curiosity, empowerment, inclusion, agility, continuous learning, and business impact.

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