Senior Manager – Martech Strategy & Customer Intelligence

Csi

• Data & Analytics

• Loyalty (Shukran)

• Customer Product & Martech

• CSi stands for
• **C – Customer (CX)**
• → Building seamless, end-to-end customer journeys
• **S – Strategy & Analytics**
• → Driving smarter business decisions through data
• **i – Intelligence (AI + BI)**
• → Powering everything with AI-led insights
• We are looking for a Senior Manager – Martech Strategy & Customer Intelligence
• to define and lead the Martech strategy and Customer 360 vision across the group, ensuring that customer data, Martech capabilities, and personalization initiatives are aligned to deliver measurable business impact.
• This role will act as a senior partner to the Head of Martech, bringing deep expertise to shape the roadmap, guide execution and unlock the full value of our Martech ecosystem.
• Job Title: Senior Manager – Martech Strategy & Customer Intelligence

Responsibilities

Key Responsibilities

• Define and own the Martech strategy and roadmap aligned to business and customer objectives
• Lead the development of a unified Customer 360 framework across Martech platforms
• Translate business priorities into structured Martech and data initiatives
• Partner with Engineering teams to deliver Martech implementations (tracking, SDKs, integrations)
• Collaborate with Data Science teams to enable AI-driven use cases and predictive modelling
• Establish governance frameworks across tracking, segmentation and customer data
• Enable and support personalization capabilities across CRM and digital touchpoints
• Identify high-impact opportunities to improve engagement, retention, and operational efficiency
• Drive alignment across CRM, Product, Tech and Analytics teams
• Monitor performance of Martech initiatives and ensure measurable business impact
• Act as a key decision-maker in Martech prioritization, tool usage and capability evolution

Qualifications

• 7–10+ years of experience in Martech, CRM, Digital Product or Customer Data roles
• Experience in ecommerce or retail environments with strong customer focus
• Proven experience owning Martech roadmaps or customer data strategies
• Experience working cross-functionally with engineering and data teams
• Strong understanding of customer lifecycle, segmentation and personalization strategies

Key Skills

• Strong understanding of Martech ecosystems including CDP, CRM and analytics platforms
• Hands-on familiarity with tools such as:
• Bloomreach (or similar CDP / engagement platforms)

Google Analytics (GA4), GTM

• Firebase, Branch (or mobile attribution / SDK tools)
• CRM tools across Email, Push, SMS, WhatsApp
• Understanding of event tracking, tagging frameworks and data flows
• Experience with customer data models, identity resolution and segmentation logic
• Ability to translate business problems into scalable Martech solutions
• Strong stakeholder management and ability to influence across teams
• Analytical mindset with strong commercial awareness

Why join CSi?

• This is where your role becomes bigger than just a job.
• You’ll get to:
• Work at the intersection of

Product, Data, AI, and Customer Experience

• Build solutions that impact
• millions of customers across multiple brands
• Be part of a
• high-ownership, high-visibility team
• Solve real business problems—not just execute tasks
• Shape how
• modern retail operates in the region
• Who should apply?
• If you are someone who:
• Thinks
• customer-first
• Loves solving problems using
• data and technology
• Wants to work on

AI, Martech, Product, or Analytics

• Enjoys working in a
• fast-paced, high-impact environment
• CSi is where you should be.
• We’re not just hiring for roles.
• We’re building the
• future of customer intelligence at scale.
• If you want to be part of something that is
• strategic, visible, and truly impactful—this is your moment.