Senior Manager - Marketing Technology Strategy and Governance
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Key skills for this role
About the Role
Qiddiya Investment Company seeks a Senior Manager to lead marketing technology strategy and governance, overseeing platform integration, vendor management, and compliance.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive marketing technology strategies aligned with overall marketing and business goals
- Establish governance policies and frameworks to ensure consistent, secure, and compliant use of marketing technology platforms
- Manage relationships with marketing technology vendors and partners to optimize service delivery and platform capabilities
- Collaborate with marketing, IT, and other stakeholders to ensure seamless integration of marketing technologies with other business systems
- Oversee the evaluation and selection of new marketing technology tools and platforms to enhance marketing performance
- Lead training and enablement programs to ensure effective adoption and utilization of marketing technologies across the organization
- Monitor marketing technology performance and provide regular reports and insights to senior management
- Stay abreast of industry trends and emerging technologies to continuously improve the marketing technology stack
Requirements
- Bachelor's degree in Marketing, Information Technology, Business Administration, or related field; Master's degree preferred
- 8+ years of experience in marketing technology strategy, management, or governance roles
- Proven expertise in developing and implementing marketing technology governance frameworks and strategies
- In depth knowledge of marketing technology platforms such as CRM, marketing automation, analytics, and data management tools
- Strong project management and vendor management skills
- Excellent communication and stakeholder management abilities
- Experience in leading cross functional teams and driving change management initiatives
- Up to date knowledge of data privacy regulations and compliance requirements related to marketing technology
Full Job Posting
Role Overview
- Qiddiya Investment Company seeks a Senior Manager Marketing Technology Strategy and Governance to lead the strategic planning, governance, and execution of marketing technology initiatives.
Key Responsibilities
- Develop and implement comprehensive marketing technology strategies aligned with overall marketing and business goals
- Establish governance policies and frameworks to ensure consistent, secure, and compliant use of marketing technology platforms
- Manage relationships with marketing technology vendors and partners to optimize service delivery and platform capabilities
- Collaborate with marketing, IT, and other stakeholders to ensure seamless integration of marketing technologies with other business systems
- Oversee the evaluation and selection of new marketing technology tools and platforms to enhance marketing performance
- Lead training and enablement programs to ensure effective adoption and utilization of marketing technologies across the organization
- Monitor marketing technology performance and provide regular reports and insights to senior management
- Stay abreast of industry trends and emerging technologies to continuously improve the marketing technology stack
Requirements
- Bachelor's degree in Marketing, Information Technology, Business Administration, or related field; Master's degree preferred
- 8+ years of experience in marketing technology strategy, management, or governance roles
- Proven expertise in developing and implementing marketing technology governance frameworks and strategies
- In depth knowledge of marketing technology platforms such as CRM, marketing automation, analytics, and data management tools
- Strong project management and vendor management skills
- Excellent communication and stakeholder management abilities
- Experience in leading cross functional teams and driving change management initiatives
- Up to date knowledge of data privacy regulations and compliance requirements related to marketing technology
Benefits
- Comprehensive benefits package
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