Senior Manager, Brand Identity
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Key skills for this role
About the Role
RBC is seeking a Senior Manager, Brand Identity to lead the development and execution of RBC's visual identity and ensure consistent brand messaging across all channels. This role combines creative and strategic leadership to drive brand experiences.
Key Skills for This Role
Responsibilities
- Support the development and implementation of comprehensive brand guidelines aligned with overall business goals.
- Support brand initiatives, collaborating with internal teams and external agencies.
- Recommend, track and report on brand budgets.
- Develop and maintain detailed brand guidelines, ensuring all materials adhere to standards.
- Actively monitor brand assets and usage across all communication channels.
- Train internal teams on brand guidelines, values, and messaging.
- Serve as strategic and operational backbone of brand integrity at scale in an AI enabled environment.
Requirements
- Strong Branding System Expertise: deep understanding of brand management principles, including brand positioning, messaging and identity development
- Brand Architecture Knowledge: managing sub brands, co branding or product lines
- Motion and Digital Experience: awareness of how identity comes to life in video and UX
- Excellent Communication Skills: ability to clearly articulate brand vision and guidelines
- Analytical Skills: data driven approach to evaluating brand performance
- Leadership and Influence: ability to champion brand identity and gain buy in from cross functional teams
- Attention to Detail: meticulous focus on maintaining brand identity consistency
Full Job Posting
What is the opportunity?
- This role leads the development and execution of RBC's visual identity while ensuring consistent brand messaging across every company channel.
- Architect RBC's brand identity as a strategic driver of long term value.
Brand Visual Identity Development
- Support the development and implementation of comprehensive brand guidelines aligned with overall business goals.
- Support brand initiatives, collaborating with internal teams and external agencies.
- Recommend, track and report on brand budgets.
Brand Guidelines Stewardship
- Develop and maintain detailed brand guidelines, ensuring all marketing materials, communications, and employee interactions adhere to standards.
- Actively monitor brand assets and usage across all communication channels.
- Train internal teams on brand guidelines, values, and messaging.
AI Enabled Brand Governance
- As content volume and velocity accelerate, this role serves as the strategic and operational backbone of brand integrity at scale.
Must have
- Strong Branding System Expertise: deep understanding of brand management principles.
- Brand Architecture Knowledge: managing sub brands, co branding or product lines.
- Motion and Digital Experience: awareness of how identity comes to life in video and UX.
- Excellent Communication Skills: ability to clearly articulate brand vision and guidelines.
- Analytical Skills: data driven approach to evaluating brand performance.
- Leadership and Influence: ability to champion brand identity and gain buy in.
- Attention to Detail: meticulous focus on maintaining brand identity consistency.
What's in it for you?
- A comprehensive Total Rewards Program including bonuses, flexible benefits, and competitive compensation.
- Leaders who support your development through coaching and managing opportunities.
- Work in a dynamic, collaborative, progressive, and high performing team.
- Opportunities to do challenging work.
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