ashby
Senior Lifecycle Marketer
Read AI
Remote, USA
Full-time
Remote
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About Us
At Read AI, we build intelligent systems that transform how modern teams communicate across meetings, messaging, and email.
By connecting frictionlessly with platforms like Zoom, Microsoft Teams, Google Meet, and Slack, our technology drives immediate alignment and accelerates daily workflows for global organizations.
With $82M in venture funding from partners like Smash Capital, Madrona, and Goodwater Capital, we are rapidly scaling our product-led motion.
We are looking for mission-driven builders eager to shape the next phase of AI-native collaboration infrastructure.
The Role
Read AI is looking for a Senior Lifecycle Marketing Manager to build the system that turns millions of new accounts into activated, retained, and expanding customers.
This is not an email-production role.
You'll own the strategy, infrastructure, programs, experimentation, and measurement behind onboarding, activation, feature discovery, habit formation, monetization, reactivation, renewal, and expansion.
Acquisition and product-led distribution are already there; the opportunity is to use behavioral context and timely communication to get users to value sooner and make Read part of how they work.
You'll build programs yourself while partnering with Product, Engineering, Data, CS, Sales, and Product Marketing.
What You’ll Do
Foundation and infrastructure
Implement and operationalize the lifecycle platform, including moving priority journeys off of our legacy platform.
Define the event, profile, account, plan, and usage data needed for segmentation and personalization, and partner with Engineering and Data on instrumentation, identity resolution, and measurement.
Establish naming conventions, suppression rules, frequency policies, approval workflows, and QA standards.
Build reusable components so routine experimentation doesn't require engineering.
Ensure and improve upon our already high level of deliverability and engagement.
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