Senior Integrated Marketing Manager
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Key skills for this role
About the Role
Geotab is seeking a Senior Integrated Marketing Manager to lead major marketing launches and drive integrated marketing strategy. You will orchestrate cross-functional collaboration, develop market narratives, and manage end-to-end execution.
Key Skills for This Role
Responsibilities
- Lead the end to end strategy and execution for major marketing and product launches
- Act as the central “quarterback” for ensuring frictionless execution across marketing teams to deliver unified campaigns
- Partner with Strategic Communications and Product Marketing to craft high level themes into compelling, solution based market narratives
- Design campaigns targeting early stages of the buyer journey (Awareness/Consideration)
- Integrate AI driven tools and strategies into plans to dominate share of voice
- Define and track KPIs for launch success, moving beyond first or last touch attribution models
- Manage relationships with external creative agencies and vendors to support campaign scale
Requirements
- 8 10 years of proven experience in an integrated marketing role, preferably within a B2B SaaS organization
- Bachelor’s degree in Marketing or a related field
- Technical competence using workflow tools like Jira, Google Workspace, and familiarity with AI tools (e.g., Gemini, ChatGPT, 6sense)
- Demonstrated success in marketing campaign narrative and strategy development through to execution with measurable outcomes
- Exceptional ability to lead through influence, a well defined sense of diplomacy, and the ability to work well under pressure in a fast changing environment
- Previous experience in telematics, connected transportation, or B2B IT/Software industry marketing is highly valued
- Strong project management skills with the ability to identify needs, develop effective solutions, and manage projects through to completion
Full Job Posting
Who we are
- Geotab is a global leader in IoT and connected transportation.
- We help businesses manage fleets through web based analytics and connected vehicle data.
Who you are
- We are looking for a Senior Integrated Marketing Manager to act as the strategic architect and execution lead for major market facing moments.
How you'll make an impact
- Lead the end to end strategy and execution for major marketing and product launches.
- Act as the central “quarterback” for ensuring frictionless execution across marketing teams.
- Partner with Strategic Communications and Product Marketing to craft compelling market narratives.
- Design campaigns targeting early stages of the buyer journey.
- Integrate AI driven tools and strategies into plans.
- Define and track KPIs for launch success.
- Manage relationships with external creative agencies and vendors.
What you'll bring to the role
- 8 10 years of proven experience in an integrated marketing role, preferably within a B2B SaaS organization.
- Bachelor’s degree in Marketing or a related field.
- Technical competence using workflow tools like Jira, Google Workspace, and familiarity with AI tools.
- Demonstrated success in marketing campaign narrative and strategy development through to execution.
- Exceptional ability to lead through influence.
- Previous experience in telematics, connected transportation, or B2B IT/Software industry marketing is highly valued.
- Strong project management skills.
Why job seekers choose Geotab
- Flex working arrangements.
- Home office reimbursement program.
- Baby bonus & parental leave top up program.
- Online learning and networking opportunities.
- Electric vehicle purchase incentive program.
- Competitive medical and dental benefits.
- Retirement savings program.
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