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Senior Growth Marketing Manager, Reverse Mortgage

EQ Bank | Equitable Bank
Toronto, CAN
Full Time
Senior
1 weeks ago
Growth MarketingLead GenerationDigital MarketingProject ManagementAnalyticsA/B Testing
Free

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Key skills for this role

Growth MarketingLead GenerationDigital Marketing
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The Work

  • Reporting to the Director, Marketing Growth Businesses, the Senior Growth Marketing Manager, Reverse Mortgage will lead and manage growth marketing initiatives from ideation to implementation for Equitable Bank’s reverse mortgage business.

The Core Responsibilities!

  • Work with marketing, sales, and credit leadership to define the overall growth marketing strategy with an emphasis on both paid and non paid channels, partnerships and referral strategies.
  • Operate with a growth experimentation mindset grounded in data to identify opportunities to improve key conversion funnel metrics.
  • Lead website design and development resources to identify, build, and launch improvements to websites and landing pages and calculators.
  • Strategize, design and establish lead nurture campaigns, leveraging both online and offline tactics i.e. CRM, direct mail.
  • Through ongoing testing and experimentation, identify areas of opportunity and implement improvements to enhance website effectiveness.
  • Develop educational content strategies tailored to 55+ consumers and their families.
  • Help to establish new referral sources and partners, identifying opportunities, building relationships, and implementing mechanisms to capture referrals.
  • Translate performance data into strategic growth recommendations, including identifying root causes of funnel drop off and lead quality issues.
  • Work in constant communication with key stakeholders across product, marketing, and sales.
  • Monitor target metrics related to acquisition and conversion, consistently reporting on project performance.
  • Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools.
  • Identify industry trends, competitive activity and innovation opportunities to continuously improve customer acquisition.

Let's Talk About You!

  • 5 7 years in a similar role
  • Post secondary education in Marketing, Communications, or related experience
  • Substantial project management experience to launch digital marketing programs involving multiple teams, stakeholders, and multiple service providers/vendors
  • Appropriate technical knowledge to understand various platforms such as web reporting and measurement, analytics; as well as the ability to translate digital analytics into business insights and data informed recommendations
  • Ability to think critically and challenge status quo while delivering solutions that fit within an organization’s culture
  • Have an ability to translate data into business insights through campaigns and A/B testing.
  • Expertise developing content strategies and working with creative teams
  • Experience working in a fast paced environment using agile methodologies to continuously launch and iterate on programs.
  • Excellent time management skills ability to effectively manage, prioritize and execute multiple projects simultaneously
  • Self starter – capable of managing projects independently and building relationships with internal/external stakeholders.
  • Strong verbal, written and communication skills
  • Track record of delivering key business results

What we offer [For full time permanent roles]

  • Competitive discretionary bonus
  • Market leading RRSP match program
  • Medical, dental, vision, life, and disability benefits
  • Employee Share Purchase Plan
  • Maternity/Parental top up
  • Generous vacation policy and personal days
  • Virtual events to connect with your fellow colleagues
  • Professional development and comprehensive Career Development program
  • A fulfilling opportunity to join one of the top FinTechs

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