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Senior Data Analyst - Activations
EQ Bank | Equitable Bank
Toronto, CAN
Full Time
Senior
Hybrid
1 weeks ago
SQLPythonTableauData AnalysisMachine LearningA/B Testing
Free
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About the Role
EQ Bank is looking for a Senior Data Analyst to drive Next Best Action strategies using advanced analytics and modeling. The role involves analyzing customer data, developing dashboards, and collaborating with cross-functional teams to optimize onboarding and engagement.
Key Skills for This Role
SQLPythonTableauData AnalysisMachine LearningA/B Testing
Responsibilities
- Leverage diverse datasets to generate actionable insights for Next Best Action strategies
- Develop, monitor, and refine NBA strategies using advanced analytics and statistical testing
- Conduct in depth analyses of onboarding campaigns and customer journeys
- Design and present comprehensive reporting and automated dashboards
- Collaborate cross functionally with marketing, product, and sales teams
Requirements
- 3 5 years of progressive experience in data analysis, sales and marketing analytics, or financial modeling
- Expert in SQL for querying large datasets
- Experience with statistical software (SAS, R, Python) and machine learning models
- Proficiency in BI tools like Tableau or Looker
- Post secondary education in a quantitative field
Full Job Posting
The Work
- As a Senior Data Analyst on the Activation, Next Best Action team, you will be instrumental in leveraging data, advanced analytics, and modeling to drive critical business outcomes.
- Provide key insights that drive Next Best Action strategies across the customer lifecycle.
- Help optimize onboarding, activation, engagement, and long term customer growth for banking products.
What You'll Do
- Leverage diverse datasets to generate actionable insights that support Next Best Action (NBA) strategies, optimize onboarding and activation journeys, and drive business growth.
- Develop, monitor, and refine NBA strategies across various channels, utilizing advanced analytics, modeling, and statistical testing (e.g., A/B, multi variate) to optimize profit.
- Conduct in depth analyses of onboarding campaigns, and customer journeys, identifying opportunities for revenue growth and cost reduction.
- Design, develop, and present comprehensive reporting (daily, weekly, monthly, quarterly) and automated dashboards (e.g., Tableau, Looker) to monitor key performance indicators and track financial/operational controls.
- Collaborate cross functionally with marketing, product, sales, and media teams to define analytical requirements, implement end to end campaign tracking, and deliver customer focused solutions.
- Continuously improve and automate data extraction, analysis, and reporting processes to enhance efficiency and accuracy.
- Translate complex analytical findings into clear, concise, and compelling narratives for both technical and non technical stakeholders.
What You Bring
- Minimum of 3 5 years of progressive experience in data analysis, sales and marketing analytics, financial modeling, or data mining.
- Experience in digital banking, marketing, or credit risk is a significant asset.
- Post Secondary education or equivalent experience in a quantitative field such as Statistics, Mathematics, Computer Science/Engineering, Operations Research, Economics, or Business Administration.
- Expert in SQL for querying large, complex datasets (BigQuery Standard SQL is a plus).
- Demonstrated experience with statistical software (e.g., SAS, R, Python) and/or programming/scripting languages.
- Hands on experience building and deploying machine learning models for customer segmentation, propensity modeling, and personalization.
- Hands on experience with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and media platforms (e.g., Google Marketing Platforms, Facebook).
- Proficiency in developing reports and interactive dashboards using BI tools (e.g., Tableau, Looker).
- Advanced MS Office skills (Excel, PowerPoint).
- Exceptional analytical, problem solving, and critical thinking skills.
- Solid understanding of digital marketing and eCommerce best practices.
- Proven ability to communicate complex analytical findings effectively.
What we offer [For full time permanent roles]
- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top up
- Generous vacation policy and personal days
- Virtual events
- Professional development and comprehensive Career Development program
Workplace
- The incumbent will be working hybrid and in office time will be spent working from EQ Bank’s additional office space located at 2200 25 Ontario Street, Toronto, ON.
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