Senior Fashion Designer
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Key skills for this role
About the Role
Blooming Wear seeks a Senior Fashion Designer to lead end-to-end design direction for assigned categories, delivering trend-relevant and commercially strong seasonal ranges. The role requires trend research, range building, vendor collaboration, and tech pack excellence.
Key Skills for This Role
Responsibilities
- Conduct trend and market research to define seasonal direction including key trends, colours, silhouettes, techniques, and fabrications
- Own the seasonal trend direction for assigned categories and translate it into clear trend stories with moodboards, key colours, print directions, and must have silhouettes
- Lead range building in line with seasonal strategy, creating a balanced assortment across silhouettes, fabrics, colour, and print
- Partner with Buying to align range direction to commercial priorities and launch calendars
- Proactively source design ideas, print options, and fabric innovations from vendor design teams
- Set clear expectations and briefs for vendors, review and respond to submissions within 48 hours
- Maintain proactive weekly critical path discipline, ensuring all design actions and approvals are completed on time
- Proactively attend fittings and provide design input on fit, styling, proportion, comfort, and aesthetic finishing
- Own the accuracy and completeness of tech packs, ensuring they are production ready and issued on time
- Conduct regular store visits and gather structured input from retail teams to understand customer demand and execution realities
Requirements
- Proven experience as a Senior Designer or similar role in fashion
- Strong trend research and seasonal storytelling skills
- Experience in range building and collection architecture
- Proficiency in tech pack creation and fit participation
- Excellent vendor collaboration and communication skills
- Strong organizational and critical path management skills
Full Job Posting
Job Brief
- The Senior Designer is responsible for leading the end to end design direction for assigned categories, delivering seasonal ranges that are trend relevant, commercially strong, and clearly executed from concept to stores.
- This role sets clear trend and print direction, ensures cohesive but diverse colour and print stories, and translates creative intent into accurate technical execution through high quality tech packs and proactive involvement in fittings.
- The Senior Designer partners closely with vendors, treating their design capability as an extension of Blooming, and ensures that design, critical path, and range building are delivered on time and aligned to customer needs, product learnings, and brand identity.
Key Responsibilities
- Conduct trend and market research to define seasonal direction, including key trends, key colours, key silhouettes, techniques, fabrications across NOOS, Core and fashion.
- Own the seasonal trend direction for the assigned categories and translate it into a clear, trend story that includes defined moodboards, key colours, print directions, must have silhouettes.
- Ensure prints are cohesive across the collection but distinct enough to avoid repetition, with a clear hierarchy of hero prints, secondary prints, and supporting coordinates.
- Communicate seasonal trend direction clearly to vendors through reference boards, print directions, pantone guidance, enabling vendors to develop aligned range proposals.
- Lead range building in line with seasonal strategy, creating a balanced assortment across silhouettes, fabrics, colour, and print that is diverse yet cohesive.
- Partner with Buying to align range direction to commercial priorities and launch calendars.
- Proactively source design ideas, print options, and fabric innovations from vendor design teams.
- Set clear expectations and briefs for vendors, review and respond to submissions within 48 hours.
- Maintain proactive weekly critical path discipline, ensuring all design actions and approvals are completed on time.
- Proactively attend fittings and provide design input on fit, styling, proportion, comfort, and aesthetic finishing.
- Own the accuracy and completeness of tech packs, ensuring they are production ready and issued on time.
- Conduct regular store visits and gather structured input from retail teams to understand customer demand and execution realities.
Requirements
- Proven experience as a Senior Designer or similar role in fashion.
- Strong trend research and seasonal storytelling skills.
- Experience in range building and collection architecture.
- Proficiency in tech pack creation and fit participation.
- Excellent vendor collaboration and communication skills.
- Strong organizational and critical path management skills.
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