Senior F&B Brand Manager
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Key skills for this role
About the Role
Black Pearl is seeking a Senior F&B Brand Manager to lead marketing strategy for a portfolio of dining concepts. The role involves brand positioning, campaign performance, agency management, and budget stewardship.
Key Skills for This Role
Responsibilities
- Define and refine positioning and value proposition for each F&B brand
- Develop annual and quarterly marketing strategies aligned with business priorities
- Build and manage an integrated portfolio marketing calendar
- Own marketing performance across all F&B brands with defined KPIs
- Lead integrated campaign planning across seasonal launches and partnerships
- Manage relationships with external agency partners
- Own the portfolio's marketing budget, including planning and tracking
- Act as primary marketing counterpart to chefs and operations teams
- Provide strategic direction and oversight to Marketing Specialist
Requirements
- Experience in brand management, preferably in F&B or hospitality
- Proven ability to develop and execute marketing strategies
- Strong analytical skills for campaign performance tracking
- Experience managing external agency partners
- Budget planning and stewardship experience
- Leadership and team management skills
Full Job Posting
Role Overview
- The F&B Hospitality portfolio represents a core visibility and demand engine for our client’s ecosystem.
- We are looking for a Senior Brand Manager to serve as the single point of marketing accountability for a prestigious collection of dining concepts, ranging from fine dining to innovative casual concepts.
- As the Senior F&B Brand Manager Portfolio Lead, you will own the strategic and operational marketing direction for all food and beverage brands.
- Your role is to ensure brand positioning remains sharp while driving demand through integrated planning, stakeholder alignment with world class chefs, and rigorous performance accountability.
Key Responsibilities
- Define and continuously refine positioning and value proposition for each F&B brand.
- Develop annual and quarterly marketing strategies aligned with business priorities.
- Build and manage an integrated portfolio marketing calendar across all F&B brands.
- Identify cross brand synergies and shared audience opportunities.
- Ensure brand standards, tone of voice, and visual identity are consistently applied across all touchpoints.
- Own marketing performance across all F&B brands with clearly defined KPIs linked to demand generation and brand growth.
- Translate business targets into campaign objectives and measurable marketing KPIs.
- Partner with operations and finance to align campaign timing with commercial priorities and service capacity.
- Track and analyze campaign effectiveness using performance metrics including engagement quality, audience growth, conversion signals, reservation uplift trends, and footfall indicators.
- Optimize messaging, activation strategy, and channel mix based on data and audience insights.
- Lead structured campaign reviews with clear recommendations and corrective actions.
- Lead integrated campaign planning across seasonal launches, chef collaborations, partnerships, and key calendar moments.
Additional Responsibilities
- Coordinate with Shared Services teams including Social Strategy, PR & Communications, Digital & Performance, and Content Production.
- Review and approve campaign assets to ensure strategic consistency and clarity.
- Enforce disciplined planning cycles, reporting cadence, and performance reviews.
- Own the relationship with external agency partners supporting brands within the portfolio.
- Provide strategic briefs, brand guardrails, and clear performance expectations to agencies.
- Conduct regular agency performance reviews against agreed KPIs and SLAs.
- Ensure agency output is aligned with brand positioning, tone of voice, and quality standards.
- Own the portfolio’s marketing budget, including planning, allocation across brands, and tracking spend against performance.
- Ensure budget decisions are aligned with portfolio priorities and business objectives.
- Provide regular budget reporting and flag risks or reallocation needs to direct report.
- Act as the primary marketing counterpart to chefs, restaurant managers, and F&B operations teams.
- Ensure marketing initiatives are aligned with operational readiness and guest experience.
Team Leadership
- Provide strategic direction and daily oversight to the Marketing Specialist within the portfolio.
- Set clear priorities and protect focus against reactive, last minute activity.
- Ensure accurate reporting, performance analysis, and continuous optimization.
- Elevate standards of execution and embed structured ways of working.
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