Membership Marketing Manager
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Key skills for this role
About the Role
Black Pearl seeks a Membership Marketing Manager for a client's cultural membership program. The role owns acquisition marketing, go-to-market strategy, funnel optimization, and agency management.
Key Skills for This Role
Responsibilities
- Develop and execute comprehensive GTM strategy for membership launches, tier promotions, and seasonal acquisition pushes
- Design and refine the full marketing funnel, utilizing audience targeting, segmentation, and landing page UX optimization
- Lead creative and media agencies by developing structured briefs and defining media strategy
- Develop and manage a robust ambassador program, identifying and cultivating relationships with key opinion leaders
- Define and track KPIs including CPA, conversion rates, and ROI, presenting data driven insights to senior leadership
- Act as primary liaison to Membership operations team, staying aligned on programming and events
- Align membership campaign timing with broader activations such as F&B events or gallery openings
- Own and manage marketing budget allocated to membership initiatives
- Ensure all membership communications adhere to organization's visual identity and tone of voice standards
Requirements
- Bachelor's degree in Marketing, Business, or related field
- 8 10 years of marketing experience with specific expertise in subscription, membership, or loyalty programs
- Strong background in performance marketing, media briefing, and ambassador program management
- GCC or Middle East experience strongly preferred
Full Job Posting
Job Overview
- Our client’s Membership program is a flagship initiative designed to connect the community with a vast cultural landscape of museums and exclusive experiences.
- We are seeking a Membership Marketing Manager to build and maintain a high performing marketing engine that drives acquisition and brand awareness for this program.
Key Responsibilities
- Go to Market Strategy: Develop and execute the comprehensive GTM strategy for membership launches, tier promotions, and seasonal acquisition pushes
- Funnel Optimization: Design and refine the full marketing funnel, utilizing audience targeting, segmentation, and landing page UX optimization to drive conversion
- Agency & Media Management: Lead creative and media agencies by developing structured briefs and defining media strategy to ensure performance driven planning and buying
- Ambassador & Creator Program: Develop and manage a robust ambassador program, identifying and cultivating relationships with key opinion leaders to build credibility and reach
- Performance Tracking & Reporting: Define and track KPIs including CPA, conversion rates, and ROI, presenting data driven insights and recommendations to senior leadership
- Membership Team Partnership: Act as the primary liaison to the Membership operations team, staying aligned on programming, events, and member experience developments
- Cross Portfolio Coordination: Align membership campaign timing with broader activations, such as F&B events or gallery openings, to leverage cross promotion and portfolio synergies
- Budget Management: Own and manage the marketing budget allocated to membership initiatives, ensuring spend is aligned with commercial targets and priorities
- Brand Standards & Alignment: Ensure all membership communications adhere to the organization’s visual identity and tone of voice standards while remaining consistent with the overarching publishing calendar
Requirements
- Education: Bachelor’s degree in Marketing, Business, or related field
- Experience: 8–10 years in marketing, with specific expertise in subscription, membership, or loyalty programs
- Competencies: Strong background in performance marketing, media briefing, and ambassador program management
- Attributes: Commercially driven, highly analytical, and comfortable managing multiple stakeholders and agencies simultaneously
- Regional Knowledge: GCC or Middle East experience is strongly preferred
Work Location
- Qatar
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