Senior Digital Marketing Manager - Retail background 8 years Exp Required(Hindi Speaking)

Overview

Digital Strategy & Campaign Management

• Develop, lead, and execute digital marketing strategies aligned with company goals and seasonal targets.
• Identify market trends, consumer insights, and technology opportunities to elevate digital presence.
• Strategize, plan, and implement multi-channel digital campaigns including SEO, SEM, email marketing, and social media.
• Collaborate with the Operations Manager and Managing Director to allocate and optimize marketing budgets.
• Monitor and report digital campaign performance and ROI, adjusting tactics for continuous improvement.

Website & Ecommerce Management

• Oversee the frontend and backend operations (Shopify).
• Lead the website revamp project and ongoing development for improved functionality and performance.
• Manage product uploads, image quality, descriptions, and pricing in alignment with procurement and design teams.
• Resolve technical issues, ensure uptime, and optimize the user journey across all touchpoints.
• Implement strategies to drive traffic, enhance engagement, and increase online sales.

Performance Monitoring & Reporting

• Track website traffic, customer behavior (heatmaps), and campaign analytics using Google Analytics and other tools.
• Deliver weekly, bi-monthly, and monthly reports on digital performance, website metrics, campaign outcomes, and inventory status in Shopify/Zoho.
• Provide insights and recommendations based on data analysis to support business decisions.

Customer Journey & Inbound Sales Support

• Manage end-to-end online sales process: enquiry handling, quotations, delivery coordination, and order closure in Shopify.
• Collaborate with internal teams (design, finance, logistics) to ensure seamless customer experience and brand consistency.
• Support customer retention and lead nurturing initiatives through targeted digital content and campaigns.

Platform Management & Digital Tools

• Maintain and optimize presence on third-party retail platforms (Noon, Amazon, eBay).
• Ensure integration and functionality across Shopify, Zoho, and digital marketing tools.
• Coordinate with third-party agencies as needed to execute technical or creative tasks.

Annual Marketing Plan Execution

• Execute activities from the approved annual marketing calendar within budget and timeline.
• Plan and deliver revenue-generating initiatives on a weekly, monthly, and quarterly basis.
• Collaborate with content creators to ensure consistent and compelling brand messaging across all digital channels.

Inventory & Procurement Support

• Ensure accurate inventory uploads and maintenance in Shopify and Zoho.
• Coordinate closely with the procurement team on item availability, pricing, and content accuracy.

Required Skills & Experience

• Minimum 3–5 years of experience in digital marketing, with a strong focus on ecommerce.
• Proficiency in **Shopify**, **Zoho**, SEO, SEM, and Google Analytics.
• Experience managing online retail platforms like **Noon, Amazon, eBay**.
• Strong project management and campaign execution skills.
• Ability to work cross-functionally with internal departments and external agencies.
• Excellent analytical, communication, and problem-solving skills.
• High attention to detail and strong organizational skills.

Preferred Attributes

• Passion for interior design or luxury retail
• Agile mindset and ability to manage multiple projects
• Hands-on, proactive, and results-oriented

Job Type: Full-time

Application Question(S)

• Do you have Experience in Retail?
• Mention your expected salary