ashby
Senior Data Analyst
tem
Remote, GBR
Full-time
Senior
Remote
£75K – £92.5K • Offers Equity
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Responsibilities
- Pipeline & Revenue Forecasting Accuracy
- Monitor the sales pipeline, catching and resolving cases where in-progress and confirmed revenue overlap or deals get double-counted.
- Define and report on forecast accuracy against annual targets, setting the standard for how commercial metrics are tracked across the team.
- Diagnose CRM data quality issues, such as parent-child asset relationships, that put pipeline and forecast reliability at risk.
- Commercial Analysis & Insight
- Carry out commercial opportunity sizing and partner performance analysis to support sales and leadership decisions.
- Identify underperformance, emerging trends and risks in the pipeline before they surface in headline forecast numbers.
- Serve as the voice of data for the commercial team, translating complex analysis, including retention and renewal trends, into clear recommendations for senior stakeholders.
- Partnership & Storytelling
- Work directly with commercial and sales stakeholders to understand what "good" looks like for their metrics, and translate that into clear, agreed definitions.
- Translate complex data into clear, compelling stories that inspire action among non-technical stakeholders.
- Increase data adoption across the commercial team so non-technical colleagues can self-serve for routine needs.
Requirements
- Must haves
- Solid SQL skills, used to investigate complex datasets across modern analytics stacks (e.g. dbt, Omni or similar BI tools).
- Good commercial understanding, with an ability to connect analytical findings to revenue and margin outcomes.
- Experience developing forecasts or scenario models, and explaining the drivers behind variance from actuals.
- Ability to turn ambiguous stakeholder questions into well-defined analytical problems, and to present recommendations clearly to senior stakeholders.
- Proven experience building trusted metrics or reporting from messy or inconsistent source data (e.g. CRM, transactional systems).
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