Senior Content Operations Manager – Market & Financial Content
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Key skills for this role
About the Role
Binance seeks a Senior Content Operations Manager to lead financial content strategy and execution. The role involves monitoring crypto trends, driving content projects, and using AI tools to scale output.
Key Skills for This Role
Responsibilities
- Own end to end content operations for market related content and leverage content to enhance user experience and conversion
- Monitor financial markets and crypto trends in real time; translate market movements into timely, accurate, and engaging content
- Drive content projects across stakeholders (Academy, square, news) from brief to launch
- Build and maintain a content feedback loop using data: track engagement metrics, synthesize insights, and iterate fast
- Apply AI tools effectively to scale content output — from ideation and drafting to localization and personalization
- Collaborate with PM and engineering teams to define content related product features and improvements
- Develop content strategies aligned with user lifecycle stages — onboarding, activation, retention, and re engagement
Requirements
- 5+ years of content operations experience, with a strong background in financial/investment platforms
- Genuine market sensitivity — follow macro trends, understand trading behavior
- Proven project management skills: driven cross functional projects, managed multiple stakeholders
- Strong user operations instincts: think about user segmentation, lifecycle moments
- Data fluency: comfortable pulling and interpreting data
- Fluency in English is required
- Hands on experience using AI tools (ChatGPT, Claude, Midjourney, etc.)
Full Job Posting
About Binance
- Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.
- We are trusted by 300+ million people in 100+ countries for industry leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital asset products.
- Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more.
About the Role
- We're looking for a sharp, data driven Senior Content Operations Manager to lead financial content strategy and execution.
- You'll work at the intersection of market intelligence, user engagement, and cross functional collaboration — turning complex market narratives into content that educates, converts, and retains our users.
Responsibilities
- Own end to end content operations for market related content, and leverage all related content to enhance user's experience and promo user conversion.
- Monitor financial markets and crypto trends in real time; translate market movements into timely, accurate, and engaging content.
- Drive content projects across stakeholders (Academy, square, news) from brief to launch — keeping timelines tight and quality high.
- Build and maintain a content feedback loop using data: track engagement metrics, synthesize insights, and iterate fast.
- Apply AI tools effectively to scale content output — from ideation and drafting to localization and personalization.
- Collaborate with PM and engineering teams to define content related product features and improvements.
- Develop content strategies aligned with user lifecycle stages — onboarding, activation, retention, and re engagement.
Requirements
- 5+ years of content operations experience, with a strong background in financial/investment platforms (e.g., 大智慧, 雪球, 小红书金融, Futu/富途, or similar).
- Genuine market sensitivity — you follow macro trends, understand trading behavior, and can speak the language of investors.
- Proven project management skills: you've driven cross functional projects, managed multiple stakeholders, and know how to write a clean retrospective.
- Strong user operations instincts: you think about user segmentation, lifecycle moments, and how content drives behavior.
- Data fluency: comfortable pulling and interpreting data.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Hands on experience using AI tools (ChatGPT, Claude, Midjourney, etc.) to accelerate content workflows and quality.
Why Binance
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world class talent in a user centric global organization with a flat structure.
- Tackle unique, fast paced projects with autonomy in an innovative environment.
- Thrive in a results driven workplace with opportunities for career growth and continuous learning.
- Competitive salary and company benefits.
- Work from home arrangement (the arrangement may vary depending on the work nature of the business team).
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