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Senior Brand Marketing Manager
AfterShip
Toronto, CAN
Full Time
Senior
Remote
Yesterday
Brand StrategyIntegrated Marketing CampaignsPublic RelationsThought LeadershipContent MarketingExecutive Communications
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Brand StrategyIntegrated Marketing CampaignsPublic Relations
About the Role
AfterShip is seeking a Senior Brand Marketing Manager to define and elevate the brand strategy for a leading post-purchase SaaS company. You will own the brand narrative, lead integrated campaigns, manage PR, and build thought leadership.
Key Skills for This Role
Brand StrategyIntegrated Marketing CampaignsPublic RelationsThought LeadershipContent MarketingExecutive Communications
Responsibilities
- Own AfterShip's brand narrative by bringing our category point of view to market across earned, owned, and paid channels
- Plan and execute integrated brand campaigns around key moments such as BFCM, NRF, and Shoptalk
- Develop thought leadership narratives for executive spokespeople, continuously refining messaging
- Lead public relations and earned media strategy by managing our PR agency, driving media relations, securing bylines and speaking opportunities
- Build flagship research and content franchises in partnership with Content Marketing
- Scale the AfterShip brand for the AI era by partnering with Creative to codify messaging, voice, and visual identity into systems
- Define and measure brand success by establishing a brand measurement framework
Requirements
- Experienced brand marketer with a track record of developing and executing brand strategies that elevate both company and category narratives
- Strong PR and earned media experience, including managing agency relationships, shaping media strategies, securing bylines and speaking opportunities
- Hands on experience leading integrated brand campaigns across earned, owned, and paid channels
- A trusted executive partner who has worked closely with founders, CEOs, and senior leaders to develop thought leadership and company narratives
- Experience building scalable brand systems, codifying messaging, voice, and positioning into frameworks
- A data informed approach to brand marketing, with experience defining and measuring brand health through metrics
Full Job Posting
About AfterShip
- AfterShip is a Great Place to Work Certified company transforming the global eCommerce landscape.
- Founded in 2012, AfterShip is a post purchase SaaS company on a mission to build the world's leading automation platform for ecommerce merchants.
- AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system.
- AfterShip integrates with ecommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide.
- Over 20,000 businesses rely on AfterShip, including Samsung, Gymshark, Vivino, Harry's, Mous, and Rakuten.
- The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia.
Your Mission
- As the Senior Brand Marketing Manager, reporting to the VP of Marketing, you'll define how AfterShip shows up in the market and elevate our brand into the category defining voice in post purchase and the future of commerce.
- You'll shape our brand strategy and bring our point of view to life through integrated campaigns, thought leadership, PR, events, executive communications, and strategic partnerships.
- This is an opportunity to build the programs and narratives that increase awareness, credibility, and preference among merchants, partners, analysts, and ecosystem influencers.
What You'll Do
- Own AfterShip's brand narrative by bringing our category point of view to market across earned, owned, and paid channels. Plan and execute integrated brand campaigns around key moments such as BFCM, NRF, and Shoptalk.
- Develop thought leadership narratives for executive spokespeople, continuously refining messaging to reflect market trends, customer insights, and evolving business priorities.
- Lead public relations and earned media strategy by managing our PR agency, driving media relations, securing bylines and speaking opportunities, and partnering with executives and customers to amplify AfterShip's voice.
- Build flagship research and content franchises in partnership with Content Marketing, including annual benchmark reports, industry trend reports, and integrated campaigns that position AfterShip as a category leader.
- Scale the AfterShip brand for the AI era by partnering with Creative to codify our messaging, voice, and visual identity into systems that enable AI powered content and creative production.
- Define and measure brand success by establishing a brand measurement framework, including share of voice, branded search growth, sentiment, earned reach, and other indicators of awareness and market perception.
Who We're Looking For
- An experienced brand marketer with a track record of developing and executing brand strategies that elevate both company and category narratives.
- Strong PR and earned media experience, including managing agency relationships, shaping media strategies, securing bylines and speaking opportunities, and building credibility with journalists, analysts, and industry influencers.
- Hands on experience leading integrated brand campaigns across earned, owned, and paid channels, including major product launches, industry events, and experiential activations.
- A trusted executive partner who has worked closely with founders, CEOs, and senior leaders to develop thought leadership, executive communications, and company narratives.
- Experience building scalable brand systems, with the ability to codify messaging, voice, and positioning into frameworks that can be consistently applied across teams and AI enabled workflows.
- A data informed approach to brand marketing, with experience defining and measuring brand health through metrics such as share of voice, brand awareness, sentiment, branded search, and earned reach to guide future investment.
Why You Should Join Us
- Great Place to Work Certified: inclusive, values driven culture.
- Innovative & Inclusive Culture: started by a software engineer turned CEO, built on curiosity, creativity, and collaboration.
- Ambitious Mission with Real Impact: transforming eCommerce by making buying and selling easier for everyone.
- Thrive & Grow: no ceiling to what you can achieve or learn.
- Flexible Work Setup: remote first team, with hybrid flexible options in hub locations (Toronto, Austin, Barcelona).
- Competitive compensation.
- Remote first work setups.
- Healthcare coverage offered from day 1.
- Retirement plans including company match.
- Unlimited PTO.
- Annual learning & wellness benefit.
- Monthly book perk.
Salary Range
- CAD 129,000 CAD 151,000.
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