linkedin
Lifecycle Marketing Manager
AfterShip
Vancouver, CAN
Full Time
Mid
Remote
3 days ago
Lifecycle MarketingEmail MarketingHubSpotAudience SegmentationA/B TestingData Analysis
Free
Job Fit Check
Base Career helps you apply smarter for this job.
?%
Ready to ScanKey skills for this role
Lifecycle MarketingEmail MarketingHubSpot
About the Role
AfterShip is looking for a Lifecycle Marketing Manager to scale email and lifecycle marketing programs for their B2B SaaS platform. The role involves building automated email journeys, developing audience segmentation, and optimizing campaigns through A/B testing.
Key Skills for This Role
Lifecycle MarketingEmail MarketingHubSpotAudience SegmentationA/B TestingData Analysis
Responsibilities
- Build and execute automated email journeys, triggered campaigns, and in app programs across the B2B customer journey
- Develop audience segmentation using firmographic and behavioral data
- Continuously test and optimize through A/B and multivariate experiments
- Deploy email campaigns across formats: promotional, behavioural, drip, and product updates
- Own in app marketing touchpoints (tooltips, banners, modals) in partnership with the Product Growth team
- Write compelling copy, collaborate with Design, and manage the campaign calendar
- Ensure data hygiene, list health, and compliance with email best practices
- Track core KPIs: open rates, CTR, conversion, pipeline influence, and revenue attribution
- Build dashboards in Tableau and Google Analytics to connect email engagement to revenue outcomes
- Partner with Product Marketing, Product Growth, Revenue Operations, Marketing Automation, and Customer Success
- Document workflows, campaign processes, and playbooks as the lifecycle function matures
Requirements
- 3 5 years of experience in lifecycle, email, or CRM marketing, ideally in a B2B SaaS environment
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Hands on experience executing full funnel email programs from brief through to analysis
- Experience with HubSpot or similar email service provider / marketing automation platform
- Strong understanding of audience segmentation, behavioural triggers, personalization, and customer journey mapping
- Solid analytical skills ability to pull reports, interpret campaign data, and translate insights into action
- Experience with A/B testing and a structured, hypothesis driven approach to optimization
- Familiarity with deliverability best practices and email compliance requirements (CAN SPAM, CASL, GDPR)
- Excellent written communication skills
Full Job Posting
Your Mission
- The Lifecycle Marketing Manager will play a key role in scaling AfterShip's email and lifecycle marketing program.
- This role sits within the Product team and plays a central part in executing lifecycle strategy.
- You will report to the Head of Product Marketing and work day to day alongside a close knit set of stakeholders.
What You’ll Do
- Strategy & Execution: Build and execute automated email journeys, triggered campaigns, and in app programs.
- Develop audience segmentation using firmographic and behavioral data.
- Continuously test and optimize through A/B and multivariate experiments.
- Campaign Execution: Deploy email campaigns across formats: promotional, behavioural, drip, and product updates.
- Own in app marketing touchpoints (tooltips, banners, modals) in partnership with the Product Growth team.
- Write compelling copy, collaborate with Design, and manage the campaign calendar.
- Ensure data hygiene, list health, and compliance with email best practices (deliverability, CAN SPAM, CASL, GDPR).
- Performance & Insights: Track core KPIs: open rates, CTR, conversion, pipeline influence, and revenue attribution.
- Build dashboards in Tableau and Google Analytics to connect email engagement to revenue outcomes.
- Cross functional Collaboration: Partner with Product Marketing, Product Growth, Revenue Operations, Marketing Automation, and Customer Success.
- Process Building: Document workflows, campaign processes, and playbooks as the lifecycle function matures.
Who We're Looking For
- 3 5 years of experience in lifecycle, email, or CRM marketing, ideally in a B2B SaaS environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Hands on experience executing full funnel email programs from brief through to analysis.
- Experience with HubSpot or similar email service provider / marketing automation platform is required.
- Strong understanding of audience segmentation, behavioural triggers, personalization, and customer journey mapping.
- Solid analytical skills you can pull your own reports, interpret campaign data, and translate insights into action.
- Experience with A/B testing and a structured, hypothesis driven approach to optimization.
- Familiarity with deliverability best practices and email compliance requirements (CAN SPAM, CASL, GDPR).
- AI fluency – comfortable using AI tools to accelerate copy drafting, campaign ideation, reporting, and workflow automation.
- Excellent written communication skills you can write email copy that converts and is on brand.
- Comfortable operating in ambiguity and able to help build process where none currently exists.
- Highly organized and detail oriented, with the ability to manage multiple campaigns and stakeholders simultaneously.
Salary range for this role
- CAD 90,000 CAD 110,000
Why You Should Join Us
- Great Place to Work Certified
- Innovative & Inclusive Culture
- Ambitious Mission with Real Impact
- Thrive & Grow
- Flexible Work Setup: remote first/hybrid flexible
- Competitive compensation
- Healthcare coverage offered from day 1
- Retirement plans including company match
- Unlimited PTO
- Annual learning & wellness benefit
- Monthly book perk
- Career progression & professional development
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at AfterShip
Senior Brand Marketing Manager
Toronto, CAN
SeniorFull Time
AfterShip is seeking a Senior Brand Marketing Manager to define and elevate the brand strategy for a leading post-purchase SaaS company. You will own the brand narrative, lead integrated campaigns, manage PR, and build t
2 days agoView →
Technical Account Manager
Toronto, CAN
MidFull Time
AfterShip is hiring a Technical Account Manager to own the technical onboarding journey for merchants launching on TikTok Shop. This role combines hands-on integration work with relationship management, requiring 3+ year
2 days agoView →
Manager, Marketing Creative
Toronto, CAN
ManagerFull Time
AfterShip is hiring a Manager, Marketing Creative to build, lead, and reinvent the Marketing Creative team. You will hire and develop designers, evolve the brand system, and direct creative across campaigns and product l
1 weeks agoView →