Senior Associate – Martech & AI Enablement

Company context

Role overview

Marketing technology and CRM

• Own and manage the martech stack across acquisition, CRM, analytics, attribution, CRO, and reporting.
• Evaluate, implement, and optimise platforms, integrations, workflows, governance processes, and vendor relationships.
• Optimise automated lifecycle journeys across acquisition, onboarding, activation, retention, reactivation, and win-back.
• Configure triggers, workflows, segmentation, suppression logic, and campaign QA processes.
• Synchronise data across CRM, marketing automation, website, app, BI, and customer support platforms.

Data, tracking, and analytics

• Own tracking and tagging governance, including Google Tag Manager, event taxonomy, conversion tracking, pixels, SDK coordination, UTM standards, and QA.
• Own the measurement roadmap across MMM, incrementality testing, MTA, funnel analytics, and campaign performance reporting.
• Develop dashboards and measurement frameworks connecting media investment with acquisition, funded account, retention, and commercial outcomes.
• Troubleshoot data flow, tag firing, attribution, consent, and integration issues.

Integrations and customer data

• Work with developers and platform owners to implement APIs, webhooks, SDKs, and data pipelines.
• Support migrations, platform upgrades, tracking rollouts, and system architecture documentation.
• Create audience segments and support personalisation across web, app, email, paid media, and CRM.
• Enable CDP use cases including identity resolution, customer attributes, behavioural events, and audience activation.
• Improve data quality and the usability of customer insights for campaign decisions.

AI transformation

• Identify, prioritise, test, and operationalise AI-enabled workflows for paid media, insights, reporting, content, CRM, and campaign operations.
• Research and assess AI applications across creative production, segmentation, lifecycle automation, analytics, and marketing operations.
• Support MCP connections and AI tool integration by defining use cases, data access needs, governance, testing, and adoption measurement.
• Own the AI use-case backlog, prioritisation criteria, pilot roadmap, test design, success metrics, and transition to embedded workflows.

Governance and compliance

• Align martech practices with privacy and consent requirements, including GDPR, UAE PDPL, and relevant regional requirements.
• Maintain documentation for processes, schemas, tags, events, integrations, and access controls.
• Support data governance, audit readiness, and platform permission management.

Qualifications and experience

• Bachelor’s degree in Business, Marketing, Data Analytics, Information Systems, or a related field.
• 4–7+ years in martech, marketing operations, CRM, growth marketing, marketing analytics, or digital operations.
• Experience in regulated environments with campaign governance, consent management, data governance, and martech controls.
• Hands-on experience with CRM and lifecycle automation platforms such as Salesforce, HubSpot, Dynamics 365, Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Marketo, or equivalents.
• Working knowledge of GA4, Adobe Analytics, dashboards, funnel reporting, MMM, incrementality testing, MTA, and performance measurement.

Technical and collaboration skills

• Experience with mobile attribution, app analytics, SDK coordination, CRO experimentation, tagging governance, SQL basics, data mapping, audience creation, APIs, webhooks, JavaScript tracking, and basic HTML/CSS.
• Experience researching and embedding AI-enabled marketing tools, MCP connections, and workflow automation.
• Ability to collaborate with marketing, product, engineering, BI, compliance, procurement, and vendor teams.
• Strong documentation, problem-solving, analytical, technical, strategic, and collaborative capabilities.