Senior Analytics Manager

Role overview

Technical consulting and solution design

• Own measurement conversations with senior client stakeholders and connect measurement decisions to commercial outcomes.
• Set points of view on platforms, privacy, and AI, and lead solution design across measurement architecture, data layers, taxonomies, QA, and documentation.
• Lead complex and global engagements, including migrations and replatforms.

Tag management and analytics

• Lead server-side GTM migrations with container design, cloud hosting, conversion API integrations, and management of latency, payload design, and cost.
• Design warehouse models and reporting datasets, review SQL, and turn analysis into recommendations for senior marketers.
• Set reporting standards and own media data pipelines into the warehouse.

Modern measurement and privacy

• Design and review attribution, incrementality, geo, holdout, causal impact, and marketing mix measurement approaches.
• Own first-party identity, consent mode, consent management platforms, and privacy-ready measurement with client privacy and legal teams.
• Set standards for measuring AI search, assistant-driven discovery, automated buying, signal quality, and conversion value.

Training and commercial growth

• Deliver client and team training, documentation, coaching, and mentoring for Managers and Executives.
• Own renewals, scope and estimate work, support pitches and new business, and identify analytics growth opportunities.

Qualifications

• Deep GA4 expertise and expert client-side GTM experience, including leadership of server-side GTM implementations or migrations.
• Strong SQL in BigQuery or an equivalent warehouse and experience designing client reporting models.
• Experience with reporting platforms, media data aggregation, campaign taxonomy standards, APIs, mobile app tracking, JavaScript, HTML, and Google Cloud Platform.
• Experience with experimentation, causal inference, marketing mix modelling, consent, privacy, and first-party identity design.
• A clear view on AI in measurement, media buying, and assistant-driven discovery.
• Experience mentoring or line managing analysts and credibility with senior client stakeholders.

Preferred experience

• Experience with an analytics platform other than GA4, such as Adobe Analytics, Piwik Pro, or a product analytics tool.
• Experience with a mobile measurement partner such as AppsFlyer, Adjust, or Branch.
• Experience working across markets or on global accounts.

Work environment

• The posting states that employees may work remotely for up to 60% of their days.
• Working hours may be shaped between 8:00am and 6:30pm with flexible scheduling.

Additional information

• The role is eligible for a discretionary annual bonus scheme.
• The employer provides caregiver leave and course support for returning primary caregivers.