Analytics Manager

Role overview

Technical consulting and implementation

• Advise clients on digital measurement approaches, trade-offs, platform capabilities, and privacy considerations.
• Translate client requirements into tracking plans, data layer specifications, and implementation guides.
• Design, build, QA, and monitor web and app tracking in GA4 while keeping tracking specifications current.
• Build client-side GTM containers with custom templates, triggers, variables, versioning, and workspace hygiene.
• Work in server-side GTM and send events to Meta Conversions API, Google enhanced conversions, and TikTok Events API.

Analysis and reporting

• Write SQL in BigQuery to validate tracking against event-level data and build reporting datasets.
• Build reporting in Looker Studio and design tables and dashboards with clear metrics and campaign taxonomies.
• Aggregate media data from platform APIs using tools such as Funnel and blend it with site and app data.
• Support attribution, incrementality, geo testing, causal impact analysis, and marketing mix modelling decisions.

Privacy, AI, training, and commercial support

• Implement consent mode and consent management configurations and support first-party identity matching.
• Use AI tools for templates, SQL, QA scripts, and documentation while reviewing outputs and protecting client data.
• Run client and internal training sessions and create associated documentation and how-to guides.
• Build client relationships, support renewals and estimates, identify adjacent service opportunities, and escalate architecture decisions.

Required qualifications

• Strong GA4 experience including property configuration, event design, and debugging.
• Advanced client-side GTM plus hands-on server-side GTM and at least one conversion API.
• Working SQL in BigQuery or an equivalent warehouse and reporting in a supported BI platform.
• Knowledge of marketing mix modelling, incrementality, geo testing, and causal inference sufficient for client advice.
• Experience with media data aggregation, paid-media campaign taxonomy, APIs, mobile app tracking, and Google Cloud Platform.
• Practical consent mode, consent management, privacy, JavaScript, and HTML experience.
• Client-facing consultative communication skills and experience running workshops, training, and collaborative delivery.

Nice to have

• Exposure to analytics platforms other than GA4, such as Adobe Analytics, Piwik Pro, or product analytics tools.
• Experience with mobile measurement partners such as AppsFlyer, Adjust, or Branch.

Work environment

• The role may be performed remotely for up to 60% of working days, with flexible working hours between 8:00 and 18:30.

Benefits and support

• Eligible employees may join a discretionary annual bonus scheme.
• Benefits include caregiver leave, a return-to-work course contribution, professional development support, and other employee programs.