Analytics Director
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Key skills for this role
Role Overview
The Analytics Director sets measurement strategy for enterprise clients and leads the practitioners who deliver it.
The role manages a team, owns work quality and people development, and serves as the senior escalation point for critical issues.
The position combines technical credibility with strategy, client leadership, commercial responsibility, and team development.
Key Skills for This Role
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About Jellyfish
Jellyfish is a global digital marketing agency combining technology, creative, media, and data expertise.
The Analytics Team works within the Martech Capability with large advertisers across APAC.
Role overview
The Analytics Director sets measurement strategy for enterprise clients and leads the practitioners who deliver it.
The role manages a team, owns work quality and people development, and serves as the senior escalation point for critical issues.
The position combines technical credibility with strategy, client leadership, commercial responsibility, and team development.
Strategy and measurement
- Own the measurement approach and technical standard across the client portfolio.
- Develop strategic measurement roadmaps tied to commercial objectives.
- Determine when to use platform attribution, incrementality, geo testing, causal analysis, or marketing mix modelling.
- Maintain measurement integrity and direct the practice's analysis agenda.
Team and client leadership
- Lead and develop the team, set expectations, provide feedback, and own career progression.
- Identify capability gaps, plan training, and allocate people across analytics and measurement work.
- Hold senior client relationships and lead workshops and executive conversations.
- Drive client expansion, pitches, portfolio-level scoping, renewals, and technical partnerships.
AI, privacy, and governance
- Set the practice position on AI in measurement, automated buying, assistant-driven discovery, and signal quality.
- Set governance for client data, human review, and communication of AI-generated insight limitations.
- Shape advice on agentic technology and determine when conventional solutions are more appropriate.
- Own privacy and data governance positions covering consent, first-party identity, and signal loss.
Commercial and practice development
- Maintain understanding of revenue, profitability, revenue per head, and billability.
- Build case studies across industry verticals and create thought leadership for clients, partners, and prospects.
- Represent the practice externally and contribute to new business development.
Qualifications
- Digital analytics and measurement implementation experience with technical depth in solution design and quality assessment.
- At least five years in a leadership role, including managing managers and developing senior talent.
- Deep expertise in GA4, GA360, Google Tag Manager, server-side Google Tag Manager, and Google Cloud.
- Working knowledge of SQL, JavaScript, and visualization tools such as Looker.
- Experience with measurement strategy, incrementality testing, marketing mix modelling, and executive presentations.
- Knowledge of AI in measurement, agentic technology, privacy, data governance, and commercial portfolio management.
- Business development, pitching, scoping, partnership, and senior stakeholder management experience.
Preferred experience
- Experience across multiple markets or with global enterprise accounts is desirable.
- An established measurement community profile through speaking, writing, or partner relationships is desirable.
Additional information
- The role includes eligibility for a discretionary annual bonus scheme.
- Jellyfish provides flexible working arrangements, including remote work for up to 60% of days.
- The company offers caregiver leave and support for courses after primary caregiver leave.
About jellyfishcareers
Private global digital marketing agency helping brands unite media, creative, content, data, technology, strategy, and AI.
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