Senior Analyst Market Research

Performance indicators: Feedback from (end stakeholders) on overall satisfaction.

• Performance:
• Translates understanding of brand and business needs & beliefs into potential hypotheses, and ensures effective analytical approach for testing hypotheses to find most relevant insights across quantitative MR projects
• Draft research materials (such as questionnaire, discussion guide, stimuli, etc.) to help address the key business objectives.
• Manage market research / programming and fielding vendors.
• Analyze quantitative/qualitative primary market research data to address the key business objectives.
• Develop an impactful PowerPoint presentation and accurately report insights and recommendations.
• Synthesize insight from multiple reports to highlight key brand insights and recommendations for enabling business decisions
• Own methodology instrument design for market research projects for addressing the key business objectives based on guidance provided by key stakeholders
• Translates understanding of brand strategy and client needs & beliefs into likely hypotheses, and ensures analytical approach is effective in testing hypotheses to find most relevant insights
• Prior experience to apply advanced statistical knowledge / survey programming expertise to solve a business problem
• Able to present key insights & recommendations to stakeholders in an engaging way (when appropriate)
• Partner with market research lead across the Sanofi based primarily, but not exclusively, in the US, for high-quality execution and on time delivery of the market research projects
• Drives and leads project management through various phases of the project including kick-off, execution, insight generation and data visualizations
• Coordinates feedback on research materials development (e.g. screeners, questionnaires) across key market stakeholders before project initiation
• Participates in relevant project scoping discussions led by market research lead to understand and finalize key business questions and market research needs overall
• Collaborate with research vendor and Sanofi and Regeneron market research leads to develop, share final report and to provide recommendations
• Learn Sanofi compliance requirements and internal processes to initiate new market research projects and then ensure projects are executed compliantly and lead to on time delivery
• Provide appropriate context for study findings based on prior market research, including secondary sources
• Process:
• Contribute to overall quality enhancement by ensuring high scientific standards for the outputs
• Secure adherence to compliance procedures and internal/operational risk controls in accordance with all applicable standards
• Refresh report on frequency/cycle basis (weekly/monthly/quarterly/annually), along with QC checks for each refresh
• Use latest tools/technologies/methodologies and partner with internal teams to provide support on all sort of regular and ad hoc market research activities such as insights distillation, report generation, insights mining etc.
• Ability to work cross-functionally, gather requirements, analyze data, and generate insights and reports that can be used by the GBU
• Stakeholder:
• Work closely with global teams and/ external vendors to ensure the end-to-end effective project delivery of the designated publication/medical education deliverables also to prioritize work and deliver on time-sensitive requests
• Be able to provide and defend gathered intelligence, methodology, content, and conclusions to the global leadership in a clear, concise format.

About you